Job Details
These ongoing positions play a crucial role in shaping perceptions of the NFSA brand, building brand awareness and achieving marketing goals around engagement, reach, relevance and revenue.
The Graphic Designers will be key members of the Marketing and Communications team, which includes marketing, communications, digital audiences, editorial and content. The roles require working closely with the other Graphic Designer, the Creative Multimedia Producer and the wider team. The Graphic Designers will be located at the NFSA’s Sydney office.
The successful candidates will be expected to:
- Deliver well documented design projects that exceed expectations and demonstrate innovation and creativity, on time and on budget.
- Produce consistent and impactful brand representation across all design assets.
- Maintain a well-organized and easily accessible marketing asset repository.
- Build strong relationships with stakeholders, delivering high satisfaction levels and successful project outcomes
- Deliver impactful design concepts through a collaborative approach, integrating innovative design approaches and technologies, leading to improved design outcomes.
- Contribute to the growth and development of the design team, fostering a high-performing team culture as part of the wider Marketing & Communications branch.
Under broad direction, the Graphic Designer will undertake the following duties:
Design Direction and Production
- Setting the creative direction for design projects, or alternatively, working to creative direction set by the Executive
- End-to-end production of design projects - producing visually compelling, on-brand assets across various mediums, adapting designs for different platforms and ensuring consistent brand representation across channels
- Taking and clarifying client briefs, primarily from the Marketing & Communications team, but also Corporate or other stakeholders as required
- Coordinating with Marketing & Communication colleagues on project timelines, maintaining accurate project documentation, including design briefs, client feedback and approvals to ensure effective communication and project tracking
- Identifying and managing the external providers required to fulfil a design project as needed, for example photography, illustration, typesetting or print vendors
- With minimal guidance from the Senior Manager, Marketing, ensuring that the graphic design studio is operating effectively via timely assigning, scheduling and prioritisation of design projects
Brand Management
- Developing, contributing to and implementing comprehensive brand strategies, guidelines, templates and visual identity systems
- Brand custodianship, ensuring consistent application of the brand guidelines across all audience touchpoints
- Providing guidance to the wider team, stakeholders and external partners on use of the brand
- Ensuring that all brand elements (eg fonts) are licensed and documented appropriately
- Asset management, establishing efficient systems for organising, cataloguing, and managing marketing assets, ensuring accessibility, version control, and easy retrieval
Collaboration and Communication
- Collaborating closely with internal teams, external agencies, and stakeholders to understand project requirements and provide design expertise that aligns with the overall project objectives
- Effectively communicating design strategies, presenting design concepts, pitching ideas and justifying design decisions to stakeholders, clients or management in a persuasive manner
- Managing stakeholder expectations and maintaining continuous communication throughout the project lifecycle
- Providing constructive feedback to other designers and content producers, fostering their professional growth and skills development
- Contribute to the conceptualisation and ideation of creative design solutions, bringing innovative ideas and providing constructive feedback to enhance visual impact and effectiveness.
- Contributing to project debriefs, including creative effectiveness reviews as part of post campaign analysis
- Facilitating knowledge sharing and collaboration within the design team, and the wider Marketing & Communications team
Design Insights and Best Practice
- Staying at the forefront of design trends, emerging technologies, and best practices
- Evaluating and recommending design tools, software, and methodologies to enhance the design process and quality of deliverables
- Sharing market and technology trends, competitor activities, industry insights, looking for opportunities to improve design and boost team capability
General
- Manage resources to the highest professional standards
- This role is subject to all the relevant sections of the PS Act 1999 and the National Film and Sound Archive Act 2008. The terms and conditions of this role will be those specified under the National Film and Sound Archive Enterprise Agreement 2017 – 2020, NFSA policies and values
- Travel to Canberra will be required
- Some after-hours work may be required occasionally. Flexible working arrangements are available to cover those occasions
This job description is not all encompassing. Over time, the emphasis of the job may change without changing the general character of the position. Your duties may be reviewed and updated in consultation with you to reflect strategic and organisational changes.