89823 - Aps5 Digital Marketing Coordinator, Web Products

This ongoing position requires a digital marketer with experience and skills in a wide variety of website platforms, content management systems and Google Analytics – plus a sound understanding of SEO. The successful candidate will be curious, insight driven and thrive on developing and maintaining processes and systems. We’re looking for someone with an interest in using their digital expertise to widen the reach of this beloved national institution to people all over Australia. 

The Digital Marketing Coordinator, Web Products will undertake the following duties:

Web Products

• Represent and advocate for the marketing team (and digital audiences) in the website project team. Ensure the marketing function’s contribution to project deadlines are met and internal stakeholders are consulted regarding web content.
• Execute extensive UAT (user acceptance testing) of new platforms from a digital audience and content perspective.
• Become a marketing super user of the new content management system, as a key link between the marketing team and website manager in the Digital team.
• Initiate sharing knowledge of the platform(s) with the wider marketing team including advocating for team training and developing marketing super user documentation.
• Collaborate with the email and CRM project team to ensure seamless integration across website, CRM, and email that enables NFSA to be a rich content media organisation engaging a broad national audience.
• Contribute to – and then maintain– clear processes to ensure a smooth content migration.
• Support the content and editorial team to utilise the new platform(s) and provide best-practice advice and support for content to be “digital-ready".
• Under the guidance of the Digital Audience Manager, contribute to, and execute SEO and SEM plans, audits and strategies.
• Maintain and coordinate custom reports and dashboards across Google Analytics, Google Search Console, Power BI and other analytics platforms on the performance of the new website. Coordinate improvements and customisations with the Digital team and external suppliers.
• Draw insights from dashboards and reports to improve website as a channel and other marketing channels that drive web traffic and behaviour.
• Support the Digital Audience Manager to ensure a frictionless experience for audiences across multiple websites, digital products and marketing channels.

General

• Work collaboratively with the Melbourne-based Digital Marketing Specialist, CRM and Email. Provide cover for this role as required. 
• Some after-hours work may be required occasionally during UAT or go-live periods. Flexible working arrangements are available to cover those occasions. 
• This role is subject to all the relevant sections of the PS Act 1999 and the National Film and Sound Archive Act 2008. The terms and conditions of this role will be those specified under the National Film and Sound Archive Enterprise Agreement 2017 – 2020, NFSA policies and values.
• Some travel to other NFSA locations may be required.

This job description is not all encompassing. Over time, the emphasis of the job may change without changing the general character of the position. Your duties may be reviewed and updated in consultation with you to reflect strategic and organisational changes.

Selection Criteria
In relation to the ‘Job Details’ listed above, concisely demonstrate your skills, experience and achievements against each of the following areas:

1. Proven strengths in coordinating marketing contributions to major digital projects.
2. Strong skills in coordinating marketing content and migration including conducting UAT and scheduling changes.
3. Demonstrated ability in SEO and SEM.
4. Audience-centric, curious, data and insight driven.
5. Confidence in using project management tools like Asana, Confluence and Jira.
6. An ability to be a self-starter, work autonomously and work effectively with colleagues across multiple locations (Canberra, Melbourne and Sydney).

Qualifications and/or equivalent experience required:

• 2+ years' experience in a digital marketing role.
• Minimum 1+ years’ experience working on website redevelopments, enhancements and bug fixes 

Eligibility 
To be eligible for this position you must:

• Be an Australian Citizen
• Satisfactorily complete an Australian Federal Police National Police Check

The other eligibility that may be included in a job would also include the following:

• Obtain and maintain an Australian Government Baseline Security Clearance. 
• Obtain and maintain a Working with Vulnerable People registration.

Assessment Process
The assessment process for this position includes:

• Resume 
• A written application addressing the selection criteria (no more than 1 page)
• Interview 
• Referee checking.

NFSA Cultural Values

We welcome and encourage applications from people with disability, the LGBTQIA+ communities, from Aboriginal and/or Torres Strait Islander people, and people from culturally and linguistically diverse backgrounds.

The National Film and Sound Archive of Australia is committed to ensuring a child-safe and child-friendly environment. All employees are expected to demonstrate a commitment to, and support for these principles in theory and practice.

Contact Officer
Maeve Ashby | Digital Audience Manager
E: maeve.ashby@nfsa.gov.au
P: +61 3 8638 1511