Digital Marketing Coordinator

Waxit Car Care is looking for a Digital Marketing Coordinator to join our in-house team.

Waxit International is a rapidly growing business that distributes car care products from various brands around the world, through our online e-commerce store, www.waxit.com.au. Along with selling products to thousands of Australians, Waxit also helps create media/marketing content for a range of different car care brands.

Waxit International is also responsible for the design and development of our own, in-house car care & cleaning brands that are sold both domestically and internationally.

We are looking for an individual with Digital Marketing skills, with the ability to create, analyse and improve organic & paid marketing campaigns through Facebook, Google and other Social Ads to help grow the Waxit Online store, and help develop our brands moving forward.

About the Role:

As our Digital Marketing Coordinator, you will be responsible for:

• Working with our videography, marketing & graphic teams to create meaningful & successful organic and paid marketing campaigns, predominantly through Facebook & Google Ads
• Coming up with your own campaigns and/or ad ideas to help improve our marketing as a whole (for both organic and paid marketing) 
• Analysing ad platforms to assess the effectiveness of our marketing campaigns & ads, whilst coming up with strategies to improve key metrics 
• Using external resources such as TripleWhale, SemRush, AHrefs, Google analytics & more to get a better understanding of our marketing analytics as a whole, and make meaningful decisions for improvements
• Have the ability to manage and/or assist with our weekly promotions & email campaigns through Klaviyo
• Keeping up to date with all the marketing platforms we use, to ensure we are always using best practices, and taking advantages of any new features that become available

What is expected of the Applicant: 

If you are looking at applying for this position, it is expected that you will be/have:

• Extremely proficient in working with Facebook ads manager (meta suite), Google Ads & any other social ads platforms
• Have the ability to analyse data & trends and create improvements where necessary
• Have the ability to create your own marketing campaigns (with our team's help) based on your knowledge in the marketing industry, along with current best practices - for both organic and paid marketing
• Have some experience with looking at external software to get a greater understanding of our marketing performance such as TripleWhale, SEMRush, Google Analytics, & more. 
• Great at working in a team environment, but also have the discipline & initiative to handle projects by yourself when needed
• Able to communicate exceptionally well within our in-house team
• Multiple years of experience with the creation and management of ad campaigns, either through an agency or individual online stores
• Have an understanding of SEO as a whole, and how to improve organic SEO with an ecommerce store 
   

When applying, please include a cover letter explaining why you believe you are suitable for this role, and include your resume.