AddressYour new company
Come and join a global video game company, publishing titles developed by some of the most influential game development studios in the world. The company publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. They pride themselves on creating an inclusive work environment, which means encouraging their teams to Come as You Are and do your best work!
Your new role
Reporting to the Senior Director of Marketing, Americas + ANZ, you will lead the Go To Market strategy and execution for ANZ and the development and management of a team of marketers in ANZ.
Team Leadership
- Responsible for managing and growing a team of direct reports, handling performance reviews, and supporting the development/growth plans for the team.
- Leading and motivating the local team to implement effective integrated GTM campaigns that deliver upon the global marketing strategies for all titles ensuring that sales and other revenue streams are maximised both physically (disc) and digitally (download)
Go To Market Marketing
- Responsible for the overall planning, development, and execution of the business Marketing efforts with the team in ANZ which includes integrated marketing plans for titles that drive awareness, engagement, and purchase intent at launch and throughout product lifecycle.
- Ensure all local GTM campaigns are aligned with and deliver upon the Global Marketing Strategy and business goals set out by Business Units. Be the local champion for territory and consumer needs to ensure the global marketing strategy and marketing assets are relevant.
- Oversee the development of paid media plans with ANZ team and own relationships with the media agency and internal digital buying teams.
- Liaise between ANZ team, ANZ media teams, and creative teams to build relevant ANZ assets for paid media and retail campaigns within required timelines while ensuring relevant, contextual and ‘on brand’ creative is delivered. Lead to rethink our retail creative and drive awareness of the promotion/sale without diluting the brand of each game.
- Collaborate with Performance Marketing, Commercial and Analytics teams to mine data and insight into game behaviors, sales achievement, audience/consumer behaviors, paid media metrics, creative usage/engagement and CRM results in ANZ, developing actions for marketing to continuously optimize and strive to exceed targets.
What you'll need to succeed
- 8+ years of proven experience working for a consumer brand, on the brand, media and/or agency side with relevant GTM experience. 4+ years of managerial experience, being comfortable with giving feedback and assessing employee performance.
- Experience leading, growing and developing a team of direct reports. Experience leading within a matrixed organization.
- Ability to seamlessly integrate into existing marketing team and build trust and credibility within the ANZ team, regional marketing teams, and global/cross functional teams.
- Experience in leading a team whilst planning, developing, and driving agreed Marketing, PR, Influencer and Social/Community activities throughout local markets.
- Experienced in budgeting and forecasting, ensuring campaigns are forecasted accurately and fall within set budgets. Territory P&L and/or budget ownership required.
- Experience strategizing and implementing retail marketing campaigns and paid media campaigns, with experience working with media agencies from client side preferred.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or email david.quimba@hays.com.au
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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