Paid Marketing Director

Envato

To help the community and that permeates everything we do

We’re one of the world’s leading online creative communities for tools, templates and talent. We empower creatives across the globe to make a living doing what they love and help them bring their creative ideas to life. In doing so, we strive to create a lasting positive impact on our authors, customers and people.

About the role As the Paid Marketing Director you will be a strategic leader within our marketing team, driving the global paid media agenda; planning, execution, and optimization of Paid Marketing initiatives. In addition to driving customer acquisition, and a strong focus on performance marketing, this also includes brand marketing campaigns where appropriate.  

You will lead a global team of paid media professionals with significant budgets across Google, YouTube, Facebook, Instagram, TikTok and other platforms (including Affiliate marketing), as well as work closely with key stakeholders across Marketing, Design, Product and Analytics to ensure cohesive and impactful experiences for users across marketing channels and product.

• 🗂 Campaigns and Projects
  

  Develop and execute campaigns and projects, including co-branding, events, and lead-sharing

• 🎯 Strategy and Planning Development
  

  Plan and execute the content marketing strategy that aligns with Marketing and organisational goals

• ❎ Multi-Channel Strategy
  

  Execute marketing strategy by using relevant marketing channels

• 🧩 Creativity
  

  Generates multiple innovative/new/novel ideas to solve a problem

• 🤔 Decision Making
  

  Considers the costs and benefits of potential actions and determines the most appropriate one

• 🤓 Learning agility
  

  Identifies and applies strategies to enhance reception, retention and use of newly acquired information, skills, and abilities