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Form of work Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
We’re looking for a strategic product marketing team leader with a growth mindset to help define the Asia Pacific go-to-market, marketing and product strategies for Adobe’s professional creative categories (including Design, Imaging, Photography and Creative Cloud services), education segment (including students and educators) as well as document solutions like Acrobat and Sign. The scope includes development of the marketing strategy across the customer journey from Discover, Buy to Retention and lead customer engagement marketing in the region.
This role will be accountable for driving business results in collaboration with multiple cross-functional teams. You will be instrumental in defining our 1- to 3-year business strategy, developing annual GTM and marketing plans, and working cross-functionally to drive growth for the business.
What you’ll do
Build an impactful product marketing team that can use regional market insights and deep customer knowledge to increase market penetration in the Professional Creative, Education and Document Management space.
Develop deep knowledge of the business and be the authority on market trends, customer needs, competitive landscape, and market growth drivers
Lead and drive key strategic efforts to help accelerate the business; To be successful, track performance, and be responsible for the business outcomes
Generate insights from deep analysis and research. This includes: analysis of total addressable market, market share, and growth opportunity; competitive assessments; target audience definition, priorities, and customer needs; business model and monetization strategy
Own key components of the annual strategy planning process and 3-year growth and business plan; define desired business outcomes, potential financial impact, and execution requirements
Collaborate closely with global and regional partners in Product, Go-to-Market and Marketing to build a viable growth strategy and deliver truly outstanding customer experiences.
Desired Skills and Experience
Product marketing experience. Distinctive track record of impact in marketing and strategy decisions based on your recommendations. Anticipate market needs and trends, how they manifest in product needs, and predict go to market challenges that influence the product direction. Experience in the creative industry is desirable.
Analytical and data driven. Demonstrates outstanding analytical ability to identify, analyze, and craft data into a compelling narrative to inform a recommendation. Partner with market researchers, product managers, and sales leaders to seek out data to validate ideas and demonstrate the courage to challenge our plan based on new information.
Bias for action. Have led complex projects end-to-end, working with multiple teams and collaborators to show results. Attention to details while balancing big-picture strategic work.
Customer centric. Ability to provide a deep understanding of customer needs and how our products and those of competitors are positioned.
Leadership and people skills. Experience hiring, leading and developing product marketing talent while establishing connections across and at all levels of the organization.
Ideal:
10+ years of product and/or marketing experience in a consumer or commercial technology (internet, SaaS, hardware), consumer packaged goods, or professional services business
Product launch and go to market experience (B2C preferred)
Experience with Adobe Creative Cloud products.
What You’ll Need to Succeed
Passion for creativity and empowering the creator in all of us.
Deep analytical competence and ability to synthesize data
Positive relationship building and influence skills across functions
Capability to identify problems without precedent and bias for action to address them
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe is the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the benefits we offer.
Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All. Learn more about our vision here
