Address Position: Assistant Manager/ SR Analyst Retention MarketingJob Responsibilities: Create comprehensive campaigns for user retention based on user behavior, user segmentation and journey.
Need to map customer journey and develop listening points in the journey.
Proactive campaign management and consistently monitoring performance metrics such as Orders/Buyer, Repurchase Rates, Open Rates, Click Rates, Inbox Delivery, etc.
Strategic planning and execution of all CRM and Loyalty campaigns to deliver against customer service and retention KPI's.
Required Skills: Proficient with Marketing Channels such as: SMS, Email, push notifications and Retargeting.
Proficiency with Microsoft Excel and Google Analytics.
(Must) Knowledge of any of the marketing automation tools such as Adobe Campaign, Responsys, Webengage, Blueshift, Clevertap etc.
Experience in managing and coordinating multi-channel marketing campaigns.
Excellent quantitative aptitude and ability to perform analysis.
Excellent database / CRM knowledge and expertise in reading and understanding data.
Work Experience required: 2-5 years of hands on Retention marketing experience.
Excellent communication skills.
Experience in coordinating within and outside teams, relationship management
Interested candidates may send your resume to ******@floweraura.com with Subjectline: Assistant Manager/ SR Analyst Retention Marketing
