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At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THE ROLE
Audible is looking for a results-oriented Associate Director, Marketing to own customer acquisition and revenue growth for the Audible service in Australia across Amazon Retail, Amazon Devices, and Affiliate channels. This position will be responsible for partnering with local and global stakeholders to develop the strategy for acquiring new customers and driving revenue growth while setting up and executing marketing campaigns to support the implementation of the strategy. This role requires end to end ownership of marketing campaigns including creative briefing, seeking approvals, planning, executing, reporting and analyzing opportunities for growth and optimization. In addition to the above, this role will also require working with local and global stakeholders to document locale specific requirements, test product features, own localization efforts and marketing campaigns to ensure the success of new features and product launches. Being a key member of the Global marketing team this role is also expected to demonstrate strong cross market collaboration including identifying opportunities/risks, sharing learning's, implementing cross market wins and best practices. The role is located in Sydney.
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. Our Hub+Home hybrid workplace model gives employees the flexibility between gathering in a common office space (work from hub) and remote work (work from home). For more information, please visit adbl.co/hybrid.
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today. Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Key job responsibilities
As the Associate Director, Marketing you will...
- Partner with local and global stakeholders to define and execute strategy and vision for acquiring new customers and driving revenue growth via Amazon Retail, Amazon Devices, and Affiliates channels
- Set up, monitor and optimize marketing campaigns to drive traffic via channels such as Email, Push Notifications, Site placements, etc;
- Develop and execute automated journeys and one-off email and push marketing campaigns using Amazon and Audible marketing tools
- Partner with local and global Audible and Amazon teams to plan and set up Audible deals, sales and promotions
- Dive deep to analyze customer journeys, traffic flow patterns and identify drop off points on Audible pages on Amazon surface. Partner with global teams to implement conversion strategy and roadmap
- Set up and measure a/b tests leveraging Amazon and Audible tools. Measure and track results. Share local learning's and insights with global teams
- Partner with international stakeholders to share best practices, learning's and roll out international product and marketing initiatives for the Australia marketplace
- Monitor marketing metrics, goals, and KPIs to measure and track business results
We are open to hiring candidates to work out of one of the following locations:
Sydney, NSW, AUS
BASIC QUALIFICATIONS
- Relevant work experience in online and/or B2B marketing
- Experience identifying customer insights, developing strategic input briefs, and working with campaign, creative, and media partners
- Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion; including testing, scheduling, and reporting
- Experience working with marketing tools including email, web analytics, and CRM
- Expertise in HTML and/or XML, plus the ability to learn our in-house analysis tools quickly
- Excellent project management and team collaboration skills
- Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs.
- Excellent oral and written communication skills with the ability to influence others
PREFERRED QUALIFICATIONS
- Amazon and/or Ecommerce marketing experience
- Experience in the entertainment or media businesses
- Experience working directly with technical teams to build and launch new marketing products
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.
