Brand Executive

The Role

Are you passionate about innovation and looking for a challenging and rewarding career in our brand team? If so, you might be the perfect fit for our Brand Executive position at Imperial Brands.

An inclusive, innovative global FMCG business supported by 25,000 employees. As aBrand Executiveyou will be responsible for effective tactical execution of key brand activity and campaigns to deliver the brand objectives and to drive the best consumer experience.

You will also work closely with sales, and trade staff to assist with conceptualising and helping execute campaigns and strategies that align with the brand's vision, mission, and objectives.

You will access and analyse consumer insights to identify commercial opportunities and innovation requirements, sharing these in a meaningful way with key decision makers. Support the Brand Managers in developing business cases and work closely with agency colleagues to provide direction, address questions and resolve issues on specific projects in order to deliver creative advantage over competitors.

Reporting to the Consumer Brand Manager, and work in supported team of Brand Executives and Brand Managers. Learn and be coached and mentored by the best brand managers within the organisation.

Principle Accountabilities

• Support development of brand strategy to include brand positioning, commercial brand ambition and brand quality strategy.
• Assist with creation of portfolio brand objectives, targets, equity & strategy within the Business.
• Assess brand health & performance, barriers and opportunity based on consumer target.
• Monitor and benchmark competitor activities, category trends and consumer habits, recommending plans and actions to capture opportunities.
• Develops working relationships within the cluster and helps represent the team at meetings and cross functional projects. Leading on small brand projects.
• Assists in Brand planning workshops, uses challenging, innovative and analytical thinking to recommend new activities & propositions that add value to the brand image.

Skills and Experience Required

• Good Communication and Interpersonal Skills.
• Analytical, drive value and commercial results.
• Microsoft Office proficient/advanced user (PPT and Excel).
• Strong organisational, compliance and time management skills.
• Ability to work as part of a team and develop/ maintain relationships.
• Lateral and creative thinking, takes initiatives and contribute to discussion.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including a great pension scheme, generous holiday entitlement and hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.