Brand Manager

Do you want to work for an iconic Western Australian organisation committed to changing lives and making a difference to your community?

St John WA is a well renowned not-for-profit organisation whose vision and purpose is to serve humanity and build resilient communities.

With over 130 years of experience, the culture at St John WA is underpinned by a strong team spirit, camaraderie and the collaboration of employees and volunteers working together to change lives, while creating a powerful sense of belonging, where our people want to work.

This combined with over 3000 permanent staff, 6000 volunteers and annual revenues of around $400 million, makes St John WA the industry leader in the provision of pre-hospital care and related products in Western Australia.  Each year we attend in excess of 250,000 people across the state, treat 350,000 patients at our primary health centres and teach over 330,000 people life-saving first aid skills.

The role:

The Brand Manager is responsible for the management of the Brand team and overseeing the planning, design, execution, and delivery of brand projects and initiatives. This role bridges the gap between the strategic vision set by the Head of Brand and Marketing and the practical implementation of the brand strategy.

Reporting to the Head of Brand and Marketing, this role is based in in Belmont on a permanent full-time basis.

Some of the responsibilities will include, but not limited to:

• Collaboratively design, refine, and implement the organisation’s brand strategy
• Oversee the planning, budgeting and continuous improvement of brand initiatives
• Act as the brand champion, overseeing in its successful application within and outside the organisation
• On a regular basis, analyse brand performance to identify trends and areas needing improvement to ensure our market share and brand equity measures meet or exceed objectives
• Proactively educate the organisation in the value of and different approaches to building a strong brand
• Utilise a combination of qualitative and quantitative data insights to identify brand building opportunities, anticipate market changes, and make evidence-based decisions
• Monitor and manage reports to ensure they have the knowledge, skills and abilities to achieve personal and performance objectives and build a positive team environment
• Ensure function budget is managed within the ambit of the agreed budget
• Ensure function performance, KPIs and business metrics are communicated to line manager on a weekly or bi-weekly basis as determined by the line manager
• Build and maintain the necessary technical expertise, capability and capacity for the function to fulfil function objectives and maintain high professional standards

Skills and Attributes required:

• Bachelor’s degree in Brand Management, Marketing, Business Administration, or related field
• Demonstrated relevant experience in managing team/ people in the ambit of this position
• C Class drivers’ license
• Demonstrable ongoing professional development in the field of brand management
• Demonstrated people management and leadership experience at a manager or team leader level
• Proven track record in leading high performing teams
• High level verbal, written and interpersonal communication skills including evidence of building networks and collaborative working arrangements with diverse stakeholder groups
• Established analytical and problem-solving skills including proven ability to analyse and understand complex information, business processes and concepts

The benefits of working at St John Ambulance (WA): The successful candidate will be offered a great working environment and a positive and fun team along with:

• Salary packaging options
• Diverse and rewarding work
• $550 annual Health and Wellness benefit
• 17.5% leave loading
• Free emergency services cover
• Free First Aid Training

To Apply To apply please select "Apply Now"; applications must include a cover letter and resume outlining your suitability for the role. For further information, please email ***************@stjohnwa.com.au

Applications close on Thursday 11th April 2024 at 6pm.

St John WA is committed to creating an inclusive environment which provides a sense of belonging and enables a welcoming, diverse, capable and connected workforce who represent the community we serve. Our goal is to ensure people feel safe to be themselves.

We actively encourage applications from people of all ages, genders, nationalities, abilities, and cultural backgrounds, including Aboriginal and Torres Strait Islander peoples, members of the LGBTIQ+ community, and all other suitable applicants.