AddressAbout Us
The people who work at Beerfarm, own Beerfarm; it’s built on grit, determination and the desire to do better. Beerfarm has been ‘ESTABLISHED FOR THE FUTURE’ – we are all about growth, change, innovation, improvement and building a better future. We want to continue to build something for everyone to enjoy, a real company with real people built on real values. We are more than just a purveyor of high-quality craft beer, ginger beer, and cider. Our unique taphouse in Metricup, WA, has become a go-to spot for both locals and travellers, serving 'paddock to plate' food experiences, and of course, great beer and good times. So in essence, we are a farm, a brewery, a hospitality venue. With a second brewery and venue in the making in NSW, we are driven to learn and progress as a team, continue doing things a little left of centre and make sure to have fun along the way.
About The Role
Reporting to the Head of Marketing & Activations, you will be responsible for driving brand growth and equity through innovative marketing initiatives and uncovering consumer/category insights that will contribute to the business’ volume and revenue objectives and ensure Beerfarm remains top of mind with consumers. This is a strategic and hands-on role where you will work across anything from NPD, integrated brand campaigns, product launches or activations. No day will be the same!
- Collaborate on the development of annual Brand, Product & Venue marketing strategies that support brand growth and volume/sales targets, as well as clearly communicate the identity, values, and personality of a brand
- Develop and manage the end-to-end execution of brand and marketing tactics, including NPD, product launches, social, digital, trade-marketing, consumer marketing, public relations
- Support Event & Partnerships Lead on brand activations and venue event communications
- Work closely with the Social Lead on the development and delivery of organic and paid social content that support the wider marketing strategy
- Collaborate with the Sales team to help drive distribution, brand presence and build relationships with key accounts
- Build meaningful relationships with our local communities (WA & NSW) and develop initiatives that provide a connective tissue between Beerfarm and the community (e.g. media partnerships, media relations, thought leadership, venue communications, community advocacy)
- Manage creative, production and agency partners to develop effective communications and content that delivers to the brand objectives, guidelines and budget;
- Monitor and measure how the brand is performing and being perceived across various channels and audiences, while also pinpointing any potential opportunities or challenges
- Manage campaign and brand budgets and lead the wider team to control spending and maximise value/ROI;
- Be the Brand Custodian for Beerfarm ensuring marketing communication touchpoints are on brand and of the highest quality.
About You
To be the perfect addition to our team, you will have a proven track record as a highly successful Brand Manager and experience working within the alcohol industry as well as building brand/product strategies, using insights/data for decision-making and managing budgets. You will also have:
- An adaptable and flexible nature and ability to influence key stakeholders;
- Ability to work in fast-paced environments
- An analytical eye with strong attention to detail and commitment to deadlines;
- Excellent communication and campaign management skills;
- An innovative approach to problem-solving
- A self-driven attitude as someone who constantly looks at ways to make themselves and the business more productive.
Most importantly, to be our sort of person, you’ll vibe with Beerfarm’s values of Pioneering, Belonging, Considered and Genuine
About the Perks & Process
Beerfarm is the sort of place where you can learn and grow. As well as offering a market-competitive salary in a thriving business where you can showcase your abilities, we will support you through on-the-job and structured professional development. We care about outcomes and lean into trust and flexibility for our teams; when and where you do the job is your call, as long as you get the result! The icing on the cake is the 30% staff discount in-venue and discounted product, so you (and your family and friends) can enjoy what Beerfarm has to offer from the other side of the pass or the bottom of a glass.
Right now, we are looking for someone with immediate work rights and the ability to join our team in the coming month (or so).
What are you waiting for? Apply Now with your CV. We can’t wait to speak with you about joining our team.
