The OpportunityWe are seeking a dynamic and results-driven
Brand Manager to join our Coffee team in this newly created role!As a key member of our organisation, you will be responsible for developing and implementing strategies to drive the success of One Coffee ECommerce & our
NESCAFE Dolce Gusto brand.If you have a passion for consumer-centric marketing, digital innovation, and thrive in a fast-paced environment, we want to hear from you!A day in the life of...
- Implement and monitor the Data & CRM strategy for Coffee Brands (NESCAFE & STARBUCKS at Home), powerful digital initiatives including website, eCRM, and advocacy.
- Establish best-in-class SEO | SEM strategies for owned and retailer sites to maximise digital presence
- Manage eContent on owned channels and major eRetailers, including product updates, while liaising with brand teams to ensure alignment with content guidelines. Stay informed and communicate changes of e-Content guidelines, adjusting e-Content needs accordingly.
- Partner with the brand teams to execute Digital and E-Commerce plans with key retail partners
- You will deliver on Brand Building results: Brand Performance, Brand Health
- Implement the NESCAFE Dolce Gusto strategy through the development of a comprehensive 3-year brand plan and yearly implementation plan (ICP).
- Collaborate with stakeholders and agency partners to manage the NESCAFE Dolce Gusto ECommerce Platform, ensuring a strong consumer experience and sustainable financial contribution to the business.
What will make you successful- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- Proven experience in brand management, digital marketing, and ECommerce.
- Strong analytical skills and the ability to leverage consumer insights to drive brand strategies.
- Excellent project management skills with the ability to prioritize and meet deadlines in a fast-paced environment.
- Proficiency in utilizing digital marketing tools and platforms, including SEO | SEM strategies.
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
- Knowledge of the FMCG industry and experience working with retail partners is a plus.
BenefitsYou will have the chance to work with an outstanding and highly engaged team, build and grow your career with an inclusive, global FMCG leader.In addition, we offer:
- Flexible working hours and a hybrid working model
- Up to 5 KitKat Days off per year
- Varied career experiences and personalised development support
- Wellbeing benefits including vaccinations and health insurance discounts
- Diversity & Inclusion initiatives and program
- Paid parental and partner leave
- Purchase Leave Scheme
- Volunteering leave, Sports leave, Emergency Services leave
- Discounted gym memberships
- Discounted Nestlé products
- Novated Leasing
- Salary Sacrifice to Superannuation
Our StoryYou can realise your full potential at Nestlé, working among the leading teams in nutrition, health and wellness. As part of a global network, you can use your skills to influence others and make a positive impact where you own a piece of the action.At Nestlé, you will work in a supportive environment where your ideas and points of view will be championed by a collaborative team. Together, we will drive the strength of our brands, the quality of our products, and the future of our business.At Nestlé, you can make a difference to millions of lives, every single day. As a large, global company that's driven by purpose, you and your team can add your piece of legacy of creating a better, healthier future.In return you will have the chance to work with an outstanding team, and build and grow your career with an inclusive, global FMCG leader.Nestlé Oceania supports a culture of diversity and inclusion in all that we do. Take a look at Careers at Nestlé Australia | Nestlé Australia (nestle.com.au) to see some of the ways we live and practice this every day in our workplace.For more information please visit our website Nestlé Australia Home | Nestlé Australia (nestle.com.au) or Our LinkedIn page http://www.linkedin.com/company/nestle-s-a-
Apply today!We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
The OpportunityWe are seeking a dynamic and results-driven
Brand Manager to join our Coffee team in this newly created role!As a key member of our organisation, you will be responsible for developing and implementing strategies to drive the success of One Coffee ECommerce & our
NESCAFE Dolce Gusto brand.If you have a passion for consumer-centric marketing, digital innovation, and thrive in a fast-paced environment, we want to hear from you!A day in the life of...
- Implement and monitor the Data & CRM strategy for Coffee Brands (NESCAFE & STARBUCKS at Home), powerful digital initiatives including website, eCRM, and advocacy.
- Establish best-in-class SEO | SEM strategies for owned and retailer sites to maximise digital presence
- Manage eContent on owned channels and major eRetailers, including product updates, while liaising with brand teams to ensure alignment with content guidelines. Stay informed and communicate changes of e-Content guidelines, adjusting e-Content needs accordingly.
- Partner with the brand teams to execute Digital and E-Commerce plans with key retail partners
- You will deliver on Brand Building results: Brand Performance, Brand Health
- Implement the NESCAFE Dolce Gusto strategy through the development of a comprehensive 3-year brand plan and yearly implementation plan (ICP).
- Collaborate with stakeholders and agency partners to manage the NESCAFE Dolce Gusto ECommerce Platform, ensuring a strong consumer experience and sustainable financial contribution to the business.
What will make you successful- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- Proven experience in brand management, digital marketing, and ECommerce.
- Strong analytical skills and the ability to leverage consumer insights to drive brand strategies.
- Excellent project management skills with the ability to prioritize and meet deadlines in a fast-paced environment.
- Proficiency in utilizing digital marketing tools and platforms, including SEO | SEM strategies.
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
- Knowledge of the FMCG industry and experience working with retail partners is a plus.
BenefitsYou will have the chance to work with an outstanding and highly engaged team, build and grow your career with an inclusive, global FMCG leader.In addition, we offer:
- Flexible working hours and a hybrid working model
- Up to 5 KitKat Days off per year
- Varied career experiences and personalised development support
- Wellbeing benefits including vaccinations and health insurance discounts
- Diversity & Inclusion initiatives and program
- Paid parental and partner leave
- Purchase Leave Scheme
- Volunteering leave, Sports leave, Emergency Services leave
- Discounted gym memberships
- Discounted Nestlé products
- Novated Leasing
- Salary Sacrifice to Superannuation
Our StoryYou can realise your full potential at Nestlé, working among the leading teams in nutrition, health and wellness. As part of a global network, you can use your skills to influence others and make a positive impact where you own a piece of the action.At Nestlé, you will work in a supportive environment where your ideas and points of view will be championed by a collaborative team. Together, we will drive the strength of our brands, the quality of our products, and the future of our business.At Nestlé, you can make a difference to millions of lives, every single day. As a large, global company that's driven by purpose, you and your team can add your piece of legacy of creating a better, healthier future.In return you will have the chance to work with an outstanding team, and build and grow your career with an inclusive, global FMCG leader.Nestlé Oceania supports a culture of diversity and inclusion in all that we do. Take a look at Careers at Nestlé Australia | Nestlé Australia (nestle.com.au) to see some of the ways we live and practice this every day in our workplace.For more information please visit our website Nestlé Australia Home | Nestlé Australia (nestle.com.au) or Our LinkedIn page http://www.linkedin.com/company/nestle-s-a-
Apply today!We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.Rhodes,Sydney, NSW, AU, 2138Rhodes,Sydney, NSW, AU, 2138
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