AddressDue to growth and expansion plans for 2024, we are on the search for a Brand Manager to join our team.
We have several online and offline brands.
Key Responsibilities:
You will be responsible for the following:
- Brand Content Strategy Development: Develop and execute comprehensive brand content strategies that align with our brand vision and market trends.
- Market Knowledge and Insight: Maintain an in-depth understanding of market dynamics, customer preferences, and competitive landscape to inform brand positioning and messaging.
- Press and Media Management: Identify and capitalise on press and media opportunities to enhance brand visibility and reputation.
- Content Management Oversight: Manage all aspects of content creation, from conceptualisation to execution, ensuring high-quality and brand-aligned material.
- Team Leadership: Lead and manage a team of graphic designers, providing direction and support to ensure effective and cohesive brand representations.
- Content Scheduling and Consistency: Develop and maintain content schedules, ensuring timely and consistent brand messaging across various online channels.
- Brand Message Alignment: Ensure that all online content, including websites, social media, and digital marketing materials, consistently reflect the brand ethos and message of our brands.
- Cross-Brand Synergy: Create and maintain a synergistic approach to branding across the three distinct brands, while respecting their individual identities and target audiences.
- Analytics and Reporting: Use analytics tools to track the effectiveness of brand strategies and content, adjusting plans as necessary based on performance metrics.
- Stakeholder Collaboration: Collaborate with others to ensure a unified approach to brand representation and messaging.
Required Skills and Experience
Ideally, we would like someone who has the following experience or exposure to the following:
- Proven experience in brand management, particularly in the e-commerce sector.
- Strong understanding of content strategy and digital marketing principles.
- Experience in managing press and media relations.
- Leadership experience, particularly in managing creative teams such as graphic designers.
- Excellent organisational skills for managing content schedules and multiple brand strategies.
- Keen understanding of market trends and customer behavior in the e-commerce domain.
- Proficiency in using analytics tools to measure content and brand strategy effectiveness.
- Exceptional communication and interpersonal skills, suitable for internal team leadership and external stakeholder engagement.
This role is ideal for a creative and strategic thinker passionate about building and maintaining strong, dynamic brands in the e-commerce industry. You'll have the opportunity to influence and shape the online presence of our brands, ensuring they resonate effectively with their respective audiences.
We work closely with a number of factories in China, the successful applicant will have the opportunity to work directly with our partner factories to develop relationships that help us build better and more successful products into the future.
Please send your details by clicking on the apply button below.
Note: Due to the high volume of applicants, only shortlisted profiles will be contacted directly.
