AddressBrand Manager - Sydney, Australia
(Hybrid - 3 days in office, 2 days remote)
About Tilray
Tilray is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.
Role Overview
We are seeking an innovative and experienced Brand Manager to join our dynamic marketing team in Sydney, Australia. This role involves managing and communicating Tilray’s medical cannabis brands to healthcare professionals, pharmacies, hospitals and distribution partners in Australia and New Zealand. The successful candidate will play a crucial part in developing and executing brand strategies, driving product growth, and enhancing market presence.
This role has a flexible work schedule with 3 days in the office and 2 days working from home.
Role and Responsibilities
- Brand Strategy Development: Create and implement comprehensive brand strategies for four medical cannabis brands.
- Market Analysis: Conduct market research and analyze industry trends to identify opportunities and threats.
- Product Management: Oversee the lifecycle of each product, ensuring alignment with brand vision and goals.
- Marketing Campaigns: Plan and execute integrated marketing campaigns across various channels to enhance brand awareness and drive sales.
- Collaboration: Work closely with cross-functional teams, including sales and operations to ensure cohesive brand messaging and execution.
- Performance Tracking: Monitor and report on brand performance metrics, making data-driven decisions to optimize strategies.
- Compliance: Ensure all marketing activities comply with local regulatory requirements and ethical standards
Qualifications and Education Requirements
- Experience: Minimum of 5 years of experience in brand management, preferably in the healthcare or pharmaceutical industry. Experience in the medicinal cannabis industry is highly desirable.
- Skills:
- Strong strategic thinking and analytical skills.
- Excellent communication and interpersonal abilities.
- Proven track record in managing successful marketing campaigns.
- Expertise in end-to-end brand management. .
- Ability to work effectively in a hybrid work environment.
- Attributes:
- Self-motivated and results oriented.
- Creative and innovative mindset.
- Ability to thrive in a fast-paced and dynamic environment.
- Strong organizational and multitasking skills
Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.
Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or on-boarding fee at any stage of the recruitment or hiring process.
When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.
If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of Tilray, please send an email inquiry to *******@tilray.com
