As a Brand Specialist, you will be responsible for driving brand visibility, consistency, and engagement across physical and digital channels. You will play a critical role in curating instore brand displays, executing merchandising strategies, and implementing brand activities across channels to enhance brand awareness and customer loyalty. You will also be critical in engaging frontline and operational staff with marketing initiatives, playing a crucial role in building brand ambassadors across the frontline network.Who you are:
- Minimum 3 years of experience in Marketing, Brand or Digital roles
- Bachelor's degree in marketing, business administration, merchandising, or related field
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all level
What you'll be doing:- Collaborate with the global marketing team to align brand messaging and campaigns across digital channels, including email marketing, paid advertising, website content and social media
- Provide input on creative assets, messaging, and targeting strategies to ensure consistency and effectiveness across digital marketing initiatives
- Project management for brand campaigns and project rollout across channels
- Develop and execute store merchandising strategies to create impactful instore experiences that showcase brand identity and drive sales
- Collaborate with cross-functional teams to optimise the store design and use of Martech tools including digital screens
- Regularly visit stores to engage frontline staff in marketing initiatives and capture content for owned social channels
What you'll enjoy:🙋🏾♀️Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified🎉Development: Individualised Learning & Development pathway options🏆Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan and more🌏Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more🌻Flexibility: Monday to Friday week, business hours with flexible/hybrid options💎Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within🥦Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym🌞Mental Health: Support and Employee Assistance Program for staff and family🎉Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Lisbon in 2024)🙏🏼 Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave💚Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environmentOur Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.#LI-LH2#LI-HybridApplications close:
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