Branded Content Editor Bunnings

Are you a creative thinker who can produce best-in-class content that excites clients and customers? Do you dream of working with one of Australia’s biggest brands and flexing your strong editorial skills in a dynamic business?

Medium Rare, Australia’s leading content marketing agency, is looking for a Branded Content Editor for a six-month maternity leave contract to create high-quality commercial campaigns for Bunnings and its partners.

You’ll be part of Rare Creative, the agency’s energetic and fast-growing Branded Content studio, working closely with sales, design and the Bunnings editorial team to develop innovative content for the Bunnings print magazine and digital publishing platforms.

With a proven editorial background in print publishing (at a media company, agency or brand), you’ll be comfortable writing, commissioning and editing copy of the highest standard. We’re looking for someone who thinks like a journalist and, at the same time, a marketer. You can take a brief or marketing objective and translate it into a must-buy proposal for a client – then deliver content end to end that aligns with commercial objectives and delivers strong results.

You’ll be joining a fast-growing business with a flexible working environment offering stability, balance and great culture. This is a hybrid role, based in our Sydney office but with the opportunity to work part of your week remotely.

Responsibilities

• Lead the production of editorially-rich Branded Content for advertisers in Bunnings magazine and its online publishing channels – covering everything from quick home and garden updates to renovation planning, maintenance projects, savvy upcycles and DIY transformations.

• This is a hands-on editorial role suited to an independent self-starter; you’ll write copy and work alongside a designer to manage the day-to-day running of all advertorial and partnership content from end to end, from concept stage through to commissioning, editing, design and client approval.

• Optimise print copy for digital channels, leveraging SEO, social, EDM newsletters and other ways to amplify content to a wider audience.

• Work closely with the Bunnings editor and wider editorial team to ensure advertiser content upholds brand guidelines and aligns with wider Bunnings content strategy.

• Work closely with the Bunnings sales team to develop proactive proposals and brief responses that align with client objectives and win new business. This includes working with strategy and insights teams on concept ideation, taking a lead in proposal writing and sales decks, and working with the design team to direct the creation of page mock-ups and flyers. We’re looking for someone who can think bigger, with interesting multi-platform ideas that will excite clients and readers and generate revenue.

• Present proposals, attend client meetings and ensure a smooth flow of communication with all internal and external stakeholders.

• You have at least five years’ experience as a writer, editor or content producer at a media publisher, agency or relevant brand. Experience as a magazine or website section editor in the lifestyle space would be highly advantageous. We’re looking for someone who can tell a story across all channels, so digital, social, video script writing/storyboarding and newsletter experience would also be highly regarded.

• You possess strong writing, commissioning and copy-editing skills. An exceptional eye for detail is essential.

• You can think visually and are comfortable working with a designer to direct visual assets, including print layouts, shoots, social content, videos and ad creative.

• You have a strong interest and proven experience in the homes, gardening and DIY category.

• You possess high-level organisational skills and demonstrated experience juggling multiple deadlines and concurrent projects. You also have experience managing freelance contributors within an editorial budget. 

• You’re an innovator with a love of learning. You stay on top of what’s happening in the market and are always looking for new ways to wow clients and drive results.

• You’re entrepreneurial at heart and can identify content opportunities for new or existing clients and produce ideas they can’t say no to. Experience writing presentations and pitches is preferred but not essential.

• You’re a social media native with up-to-date knowledge of platforms and best practice. Knowledge of SEO writing and analytics would be advantageous.

• Excellent communications skills to work with both sales and creative teams, as well as driving positive and productive conversations with clients and stakeholders. 

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices) 
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
• Financial wellbeing - Support on making the most of your money
• Perks & discounts - Exclusive offers across a range of products and services
• Giving back - Make a difference to our communities.
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.

If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.