Business Development Manager

Crowne Plaza Melbourne Carlton - Business Development Manager

Crowne Plaza Melbourne Carlton is a vibrant cosmopolitan hotel with everything you need to create your perfect urban getaway. Conveniently located close to world-class Universities in the heart of Melbourne’s Innovation District. The hotel’s ideal location overlooking the beautiful Lincoln Square lets you experience the very best of the local community and beyond, whether visiting for business, leisure, a meaningful gathering, or a blend of all.

Opening soon Crowne Plaza Melbourne Carlton, will be a highly sought-after destination for business and leisure travelers alike.

The moment a guest steps into one of our hotels, they walk into a genuinely memorable experience. To bring this experience to life, we are looking for an innovative and passionate Business Development Manager (BDM) (pre-opening). This role is vital in assisting the Director of Sales and Marketing in developing effective sales and marketing strategies, building relationships with key stakeholders, and ensuring that the hotel is positioned competitively in the market, setting the stage for success from opening day and beyond.

A Taste of your day-to-day

Every day is different, but as part of the pre-opening team, you will play a key role in ensuring this new hotel is ready to welcome its first guests, including:

• Supporting the Director of Sales and Marketing with Market research to identify target markets, competitor analysis, and understanding the local business environment.
• Supporting in the creation and development of sales and marketing strategies tailored to the market segments including developing pricing strategies, promotional campaigns, and sales tactics to attract customers.
• Create and implement sales plans and drive measurable incremental occupancy, increase average rates, increase volume, food & beverage sales.
• Establish and maintain relationships with potential clients, corporate partners, event planners, and local businesses through networking and attending industry events to promote the hotel ad generate leads.
• Create sales collateral such as brochures, presentations, and promotional materials to showcase the hotel’s amenities, services, and unique selling points.
• Identify and negotiate partnerships with relevant organizations, such as airlines, tour operators, and travel agencies to drive bookings and increase brand visibility.
• Organize pre-opening events such as media launches, familiarization tours, and networking events to generate buzz and create awareness about the hotel among key stakeholders.
• Achieve all personal and team sales goals to help us maximize profitability.
• Produce and review monthly reports to monitor performance.

What we need from you

• Bachelor’s degree / higher education qualification / equivalent in marketing or related field  
• Four or more years of experience in a hospitality or hotel sales .
• Strong knowledge of local businesses and business trends required
• A demonstrated capability of collaborating with multiple stakeholders and managing competing priorities.
• Strong communication skills and passionate about achieving sales targets.
• Strategic thinking, the ability to explore new ways of working and have an open mind around how we achieve success.
• Must be fluent in English.
• Full working rights in Australia without restrictions

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including impressive accommodation discounts and some of the best training in the business.

Our mission is to welcome everyone and create inclusive tams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

At IHG, as one of the world’s leading hotel groups we’ve made a promise that we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognized and respected – wherever they are in the world.

Want to be part of the journey?

Join Crowne Plaza one of the largest and best loved premium hotel brands in the world. With more than 420 hotels in diverse locations globally Crowne Plaza is the perfect place to connect for business, pleasure or a blend of both. We’ve thoughtfully designed our spaces to encourage, support and celebrate great connections. We’re also ideal for meetings and events, a trusted and valued partner for connecting both domestic and global groups alike.

Our branded service style ‘Dare to Connect’ is crafted for connection. Designed for humans not nameless guests or colleagues. Still professional but touches guests on an emotional level. Where colleagues take the initiative and use their personality because they make a crucial difference to the guest’s experience. The role of every colleague at Crowne Plaza is to create memorable emotional connections and the job of every leader is to create an environment where that can happen.

Don’t meet every single requirement, but still believe you’d be a great for the job? We’ll never know unless you hit the ‘Apply’ button. Start your journey with us today.