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The Chapter Area Lead Paid Media role will lead the Media team which consists of 16 paid search and digital traders, while managing our external media agency to create a high functioning hybrid team.
You will have responsibility for:
Defining the media strategy and channel investment strategy
Defining the channel principles
Optimising media value
Assist in designing the future roadmap and media tech stack requirements
Your key responsibilities
Strategic development of the groups media strategy and investment to deliver on the groups business objectives
Development of our channel strategy principles and ensuring that the group adheres to the principles
Responsible for the Group’s media agency relationship; ensuring quality outputs and channel innovation that drive value across the CBA Marketing team
Manage key publisher relationships with EssenceMediaCom to ensure strong partnerships and access to first to market opportunities or ways to leverage our data for better campaign delivery
Responsible for tracking and optimising media investment levels across channels
Responsible for CommBank’s digital media innovation roadmap and delivery
Ownership of the Group’s overarching Search (CBA & Bankwest) and Digital strategy
Manage digital projects through internal Risk, Security, Compliance, Procurement, Enterprise Services, Marketing and Digital Channels stakeholders
Responsible for capability uplift in media across Marketing
Responsible to lead and inspire a team of internal media planner and buyers and clearly articulate the vision and their contribution so the team is motivated to achieve tactical and strategic business objectives
Identify productivity opportunities across the internal media team and external media team to drive efficiency
Responsible and accountable for the Operational Risk that could occur with our media agency and our in-house media teams with campaign execution.
Development of end-to-end process view of campaign execution and the delivery of controls to mitigate Risk
Contribute to the CBA Ad-tech strategy by partnering with the Ad-tech team, to ensure platforms are fit for purpose and enable the Media team to deliver on the Marketing strategy
Establishment of measurement framework to assess value, attribution and identify the right channel mix for delivery of a strategic objective
In-depth An understanding of the AdTech landscape and the ability to keep the leadership team informed of key trends and updates
Analyse new media products and capabilities as they are released into the market and contribute to the design of an innovative and future focused media technology strategy.
Understanding of how CBA customer data can be leveraged within media buying and the technology solutions required to drive better commercial outcomes.
Identify and implement the latest techniques in audience segmentation, targeting and suppression, and implement solutions delivering data and customer identity stitching.
Work with the internal customer profiling teams to integrate artificial intelligence and machine learning capability into media campaign and customer targeting strategies.
Your experience and qualifications:
Minimum of 8 years’ experience within Marketing/ Media or digital
Experience of 5 years + managing and leading high performing teams
Deep understanding of the media landscape
Ability to effectively manage & influence stakeholders and external partners
Evidence of strong project management skills including time management and demonstrate ability to influence and negotiate with senior colleagues to achieve the positive outcomes
Ability to use strategic planning and thinking to build and deliver advertising and marketing plans aligned to key target metrics
Have the presence and confidence to present recommendations and facilitate meeting with senior managers and be capable of influencing outcomes.
Exceptional communication skills – written, verbal and presentation skills
Proactive, positive attitude, self-starter who takes ownership to drive toward an optimal outcome – able to think outside the box and deliver pragmatic and creative business solutions
Deep understanding of AdTech platforms
Strong vendor management and negotiation skills
Understanding of customer targeting and suppression strategies
Understanding of media analytics that drive business results
Highly numerate with a quantitative mindset
Excellent accuracy and attention to detail
Strong project management
An understanding of how AI and machine learning works
Analytics – Google 360, Adobe Analytics
If this sounds like you, we’d love to hear from you!
Working at CommBank
At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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Advertising End Date: 25/02/2024
