Communications Specialist - Primary Health Insights

About Us

WA Primary Health Alliance (WAPHA) is a not for profit organisation that operates 3 of the 31 Primary Health Networks (PHNs) spread across Australia.

Established in 2015, the PHN Program aims to strengthen and sustain Primary Health care through partnerships and strategies that demonstrate a one health system philosophy, improve people's access to services and hence their health outcomes.

We achieve our aims by:

• Supporting general practice to deliver the highest quality patient care
• Funding local Primary Health care services based on community needs
• Connecting local services to simply the health care system
• Having a strong emphasis on system reform.

Due to the nature of our funding and activities, WAPHA operates in a dynamic environment. Adaptability and flexibility are therefore necessary to respond to changes as they occur.

We encourage applications from every background and ability, including but not limited to, Aboriginal and Torres Strait Islander people, LGBTIQA+ people, people from multicultural backgrounds and people with disability.

Further information about our values, workplace and culture can be found at www.wapha.org.au/joinourteam/

The role

In 2018, WAPHA embarked on a national Lead PHN role to design and build the Primary Health Insights data storage and analytics platform, to be used by PHNs to enable data driven decision making and help health care professionals deliver better health outcomes. The Primary Health Insights Program was the first at this scale undertaken by PHNs nationally.

Since going live in 2021, the Program has expanded to include other WAPHA led services including Primary Sense, a data extraction and clinical support software tool provided by a number of PHNs to their general practices and PHOCUS, an application used by PHNs to report performance to the Australian Government.

The Communications Specialist will work in a highly dynamic, cross functional team environment to develop and implement effective and innovative internal and external communication and marketing strategies, plans and activities that support the Primary Health Insights Program. This includes supporting its operations and initiatives, building and protecting the reputation of its associated brands and nurturing quality relationships with a range of key stakeholders, to help WAPHA and the participating organisations achieve the strategic and tactical objectives of the Primary Health Insights Program.

The role will specifically focus on Primary Sense, a clinical decision support and data extraction software tool used by general practices and PHNs, and project specific activities as required.

This B2B communications opportunity provides the scope to pro-actively contribute to the next phase of the Program and build an effective and efficient communications function.

This role will be offered as an on-going position on a full-time basis and offers the flexibility to work from home and office. Base salary range - 84437.94 - 90752.61.

Key tasks and responsibilities includes but not limited to:

• Develop and deliver effective communication plans for Primary Sense, and Primary Health Insights related projects, led by WAPHA.
• Produce high-quality, branded communications and collateral for delivery to various stakeholder groups.
• Utilise communication channels to their fullest potential, contributing high-value content, and tailor messages for segmented audiences.
• Develop and manage brand assets, overseeing both in-house and outsourced graphic design, video production, and printing requirements.
• Provide support for government relations and media liaison activities aligned with approved plans and activities.
• Support operational activities and change management processes through the delivery of timely, accurate, and effective communications.
• Manage and maintain the currency of content within digital communication assets, including websites, PHI Intranet, and social media channels.
• Plan, communicate, implement, and evaluate stakeholder events, ensuring effective engagement and communication.
• Develop, manage, and utilise communication processes and digital tools, including websites' CMS, newsletters, social media channels, and graphics, image, and video editing/development.

About you

To be considered for this role, candidates must meet the following selection criteria:

Essential experience and education

• Minimum 5 years' experience in communications, marketing, or public relations.
• Advanced writing capability including the ability to communicate to a variety of business audiences and types of content.
• Proficient in identifying key messages and translating technical content into plain English.
• Strong relationship-building skills with diverse stakeholders, including senior executives.
• Demonstrated expertise in implementing brand identities and the development and implementation of creative communications campaigns.
• Risk management within communications plans.
• Web and intranet content management, including content production and maintenance.
• Experience in digital campaigns, including targeting professional audiences.

Preferred Knowledge and Skills:

• Understanding of Primary Health care.
• Proficient in using customer relationship management systems.
• Major projects communications and engagement skills.
• Background in professional services or technical fields (finance, accounting, law, IT).
• Familiarity with digital technology, data-driven learning, and the principles of data governance.

Our Benefits

• Hybrid working arrangement that combines remote work (3-4 days per week) with office presence in our modern Subiaco office (1-2 days per week).
• Commitment to employee development.
• Salary packaging - WAPHA's arrangement allows for a maximum of $15,900 for general living expenses and $2,650 for entertainment benefits per fringe benefit tax year.
• Competitive salary.
• Professional development allowance ($1k per year).
• Employee Assistance Program.
• Additional paid parental leave.
• Gifted paid day off during Christmas shut down period
• Annual $200 health and wellbeing reimbursement scheme.
• All employees have access to LinkedIn Learning.
• Study leave options available.
• Option to purchase additional leave.
• 13 weeks long service leave after 10 years of continuous services (accessible on a pro-rata basis after 7 years).

To Apply

Please submit your application by clicking the 'Apply' button.

Your application should include your CV along with a cover letter. The cover letter should outline your interest in working for WAPHA and address the selection criteria as outlined in the job advertisement demonstrating your skills and experience relevant to the requirements of this role.

Applications close Wednesday 13th March 2024.

WAPHA reserves the right to commence shortlisting prior to the advertised close date.

For further information please email . Please note that applications must be submitted via the link provided - applications received by email will not be accepted.