Copywriter

We've only just begun, but what a beginning. In a once in a generation moment, we've brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.This opportunityUnder the guidance of the Senior Manager, Digital Content and SEO, you'll be responsible for crafting a written response to a wide range of briefs from a diverse range of internal clients. Tasks may include content for our self-service app, My Vodafone, and eCommerce content for our online purchase journey including cart and checkout. You'll also craft content for our conversion rate optimisation program, support pages, merchandising copy, digital campaign pages and product pages.ResponsibilitiesYou'll also support the Senior Manager, Digital Content and SEO in the management of the Digital Content and SEO team

• Work closely with all areas of digital and internal clients to deliver accurate, clear and concise copy that:

o Responds to the briefo Adheres to the Digital Tone of Voice Guidelineso Maximises the chance of online conversion o Maximises the SEO opportunity

• Work closely with UX Designers and Visual Designers to create effective copy which advocates for the needs of the customer
• Work closely with developers for shoulder-checks
• Comfortable presenting and justifying your work
• Attend all required briefing sessions with other areas of the business
• Keep up to date with news for the business products and services, and digital trends

Knowledge and experience

• Bachelor's Degree in Communications or similar
• Experience with Adobe Analytics and Google Analytics
• Ability to craft strong editorial, informational, merchandising copy, with solid experience in digital execution
• Ability to craft UX copy for our online purchase journey
• Demonstrated ability to craft app content
• Ability to craft digital content for conversion rate optimisation and A/B tests
• Demonstrated ability to craft digital content for search engine optimisation
• Ability to draw actionable insights from digital data
• Experience in justifying copy decisions
• Strong communication and negotiation skills

Benefits and perks

• Flexible hybrid way of working (from home and office)
• 'Stay Connected Mobile' - Access to a free mobile plan
• 'Stay Connected NBN' - Access to a free NBN 100 plan
• 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Bolder and better together!We're all about enabling every individual to be their authentic selves and creating a place where everybody belongs. If you are excited about this role, but your experience doesn't align perfectly with every qualification in the job description, we encourage you to APPLY NOW regardless. You may just be the right candidate for this or perhaps another similar role with us.We are a 2024 Circle Back Initiative Employer - we commit to respond to every applicant.Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.#LI-Hybrid #LI-SM1We are a 2024 Circle Back Initiative Employer - we commit to respond to every applicant.