Copywriter & Content Manager

About Us: Brown Family Wine Group is one of Australia’s most loved and respected wine companies built on over 130 years’ experience in quality winemaking, market leading innovation and family values that are at the heart of everything we do as a business.

Our portfolio has grown over time to now include market leading wine brands such as: Devil's Corner from the East Coast of Tasmania, Tamar Ridge and Pirie from Tamar Valley Tasmania, Innocent Bystander from the Yarra Valley and of course Brown Brothers from Milawa Victoria the spiritual home of our business.

We are extremely proud to produce a brand portfolio of wines that boasts Australia’s #1 White Wine, Australia’s #1 Premium Prosecco, Australia’s #1 Pinot Noir along with being the #1 most powerful wine brand in Australian Market together with numerous award-winning wines across several varietals that consumers continue to love.

At Brown Family Wine Group, we are passionate about both our quality wines and our amazing people, and we remain committed to the core family values of our company being: Wellbeing, Respect, Innovation and Pride in What We Achieve Together. We are proud that our business has recently been certified as "A Great Place to Work" and remain committed to honouring this recognition throughout all aspects of the business. 

What’s involved:

In this role you will be responsible for the development and execution of written and visual quality content for all Brown Family Wine Group Brands. This includes the communication of brand stories and development of assets to support Digital, Brand and eCommerce objectives in alignment with the company's mission, vision and values.

Every day will be different, but some of your role responsibilities include:

• Development and execution of content strategies through the management, creation and curation of content for all digital channels, in line with business objectives.
• Management of online Image Library and key contact for all image requests within the business.
• Development and management of all content budgets, briefs and shoots.
• Regular analysis and reporting of content effectiveness.
• Participate proactively and professionally as a member of the Marketing team.

What you’ll need to succeed:

• Degree of 5 years previous experience in one or more of the following - Marketing, Communications, Copywriting, Digital Marketing, Journalism.
• Demonstrated expertise in copywriting and proofreading with the ability to create engaging and persuasive copy aimed at engaging target audiences by brand and encouraging conversion to purchase.
• An understanding of SEO best practices to optimise content for search engines.
• Knowledge in content development programs such as Photoshop, InDesign and Canva.
• Ability to build strong relationships with both internal and external stakeholders.
• Ability to meet deadlines and manage multiple projects efficiently.
• Proactive, with a can-do attitude who works effectively both independently and within a team.
• Current Driver's License.

If you were here with us in the last few months, you may have been a part of:

• Helping to launch or new eCommerce site and 5 x new Brand websites.
• Helping to launch our new Loyalty program.
• Migrating our email marketing platform and launching a new online Club.
• Attending and creating content at a range of trade dinners and consumer events - from winery festivals and Pinot Noir masterclasses to our dinner-series partnership with Club Sup.
• Writing copy for exciting new products, like our limited edition Prosecco and Moscato & Cienna 'Flavours.'
• Supporting our winery & guest services teams with behind-the-scenes content from events.
• Attending our annual sales & marketing conference.
• Attending our marketing team offsite.
• Managing and attending photoshoots for each of our brands.

What’s on Offer?

• Work within one of Australia's leading wine companies.
• A strong focus on upskilling, training and career development.
• Fantastic company culture.
• Be part of a passionate and dedicated team.
• We are a Certified Great Place to Work.
• Generous employee benefits including discounted wine products.
• Workplace flexibility.

If this sparks interest with your skills and experience matching the above we would love to hear from you! Apply now!