Creative And Content Leader

Tourism and Events Queensland (TEQ) is the state’s lead tourism marketing, event and experience development agency with a vision of Inspiring the World to Experience the Best Address on Earth. TEQ is committed to working collaboratively with key stakeholders to grow tourism and events across Queensland.

About the team
The Creative and Content (C&C) team forms an integral part of TEQ’s marketing division whilst also serving as the global organisation’s in-house creative agency. Responsible for bringing the Queensland brand to life, C&C delivers compelling consumer-facing Creative and Content across TEQ’s owned and paid channels. In addition, C&C supports TEQ’s diverse business units to craft content that serves their B2B and B2C requirements, all while ensuring brand integrity as trusted brand guardians.

About the role
The Creative and Content Leader provides leadership and strategic content direction on whole of state consumer- and trade-targeted marketing initiatives. The role leads a small team of creative specialists and oversees the development, distribution and optimisation of content across Queensland's owned and paid channels to ensure brand consistency and success in meeting business objectives. 

This position is a maternity leave backfill until 18 July 2025.
 

Key duties

• Lead, coach and inspire a team. 
• Oversee the development and implementation of content marketing plans, stepping in to execute when needed.
• Project manage and implement content initiatives and projects.
• Build and maintain effective business relationships with key industry stakeholders to increase awareness and utilisation of digital content opportunities.
• Build and maintain relationships with creative agencies and work collaboratively to maximise opportunities and resolve problems.
• Manage and monitor the budget to ensure maximum effectiveness. 
• Monitor, evaluate and report on all activities and initiatives undertaken.

For further information on the role please access the position description https://teq.elmotalent.com.au/uploads/teq/files/Position_Description/CCL24.pdf

For this role, we will consider your:

• Ability to lead and coach a team to deliver successful Creative and Content outcomes and the ability to build relationships, influence and collaborate with a wide range of stakeholders.
• Creative experience in a professional environment, including but not limited to writing and editing copy, producing video and photography shoots, implementing SEO content recommendations.  
• Ability to interpret and apply consumer insights, research results, media performance analytics and SEO principles to develop and optimise content.
• Experience briefing external agencies to deliver brand-aligned content.
• Ability to manage multiple projects simultaneously, including planning, delivering to varying deadlines with competing priorities, budget management and evaluating and reporting on projects.
• Experience developing content plans that align to the organisation’s strategic plan and marketing strategy.

To apply please submit your resume and a cover letter which outlines your skills and experience to the requirements above. Applications close 8 May 2024.

Tourism and Events Queensland recognises the importance and uniqueness of Queensland’s Aboriginal and Torres Strait Islander cultures and has developed a Reconciliation Action Plan to demonstrate our commitment towards reconciliation through how we operate and do business. We encourage Aboriginal and Torres Strait Islander people to apply for this position. This is an is an equal opportunity measure under section 105 of the Anti-Discrimination Act 1991.

Additional Information

• Applications will remain current for a period of up to 12 months after the closing date of the original vacancy and may be used for recurring or similar vacancies.
• A probationary period of three months will apply to appointees external to TEQ 
• Pre-employment checks will occur prior to any offer of employment being made. Checks may include:
  • Referees 
  • Proof of eligibility for appointment (i.e. residency/citizenship status or evidence of your Australian working visa)
• Within one month of commencing employment, the successful applicant is required to disclose any employment as a lobbyist in the previous two years. 
• The recommended applicant will be required to disclose any serious disciplinary action taken against them in public sector employment. 
• Late applications cannot be submitted via the online job boards so please allow enough time before the closing date to submit your application. The selection panel will decide if they will accept a late application.
• TEQ will manage your personal information collected through a recruitment and selection process in accordance with the TEQ Privacy Statement.