Crm & Automation Specialist

Come and join one of Australia's Top 10 Best Places to Work in the Media & Marketing Industry!As Reload's CRM & Automation Specialist, you'll be immersed in the world of data and communications. You'll find yourself working on retention focused, CRM marketing campaigns and automations for a mix of ecommerce, B2C and B2B clients.On any given work day, you might find yourself creating compelling emails that help our enterprise-level clients grow, diving deep into customer databases or executing automation projects that improve conversion, retention, and revenue in a multichannel environment. This opportunity will fast-track your exposure to all aspects of email marketing, giving you exposure to multiple platforms including Salesforce Marketing Cloud, Klaviyo, Emarsys, Responsys, Pardot, Hubspot and more, as well as the ability to flex your skills across CRM, loyalty and retention campaigns.This position will be a good fit if you're a CRM Specialist who is well versed and has significant hands-on experience in enterprise-level CRM platforms (ie: Salesforce, Emarsys, etc) and:

• You have 1-2 years experience implementing enterprise-level CRM strategies and managing Martech platforms
• You have a track record of at least 4+ years building your career in lifecycle and retention marketing and bring expertise in the methods that deliver customer engagement and retention
• You would describe yourself as a creative and analytical mind - your are equally comfortable designing a email template as you are segmenting data in a CRM
• You thrive on driving customer engagement and building personalised customer journeys
• Your high attention to detail and problem-solving mindset will see you interpreting and translating data insights into strategies that captivate customers
• You want to be hands-on, in enterprise-level CRMs, while working collaboratively with your team and clients
• You have a passion for lifecycle and retention marketing, and would be confident to talk to tactics strategically with clients
• You thrive getting to juggle multiple projects and are confident to learn to work on varying email platforms and tools
• You enjoy being in control of your own work and can take accountability for deliverables from planning to execution
• Most importantly, you are excited to make your mark in a leading digital marketing agency by delivering high performing campaigns very best for our clients

What Life At Reload Has To Offer YouReload Media is a leading digital marketing agency in Australia, with clients across multiple continents. At Reload, you'll be working with some of Australia's (and the world's) leading brands including Yamaha, Terry White Chemmart, Aje, Nikon, Gelatissimo, and more.At Reload you can expect to join a collaborative, energetic and supportive team. A huge amount of passion and energy goes into creating an inspiring and fun environment that sets you up to thrive, with many Reloaders creating impressive careers for themselves.Hear what people have to say about working at Reload on Glassdoor.com.auThe RoleAs a technical specialist experienced in Salesforce Marketing Cloud (or similar enterprise-level ESP or CRM platform/s) you will collaborate closely with your clients and our wider team to deliver and enhance automation campaigns at every stage of the customer lifecycle. On a day-to-day basis, you will be managing Email, SMS and Loyalty campaigns for your clients, along with developing real-time, event-driven, automated lifecycle campaigns in collaboration with account managers, other marketing specialists and your team leader.As the ‘go-to' person for everything CRM, you'll play a pivotal role in developing Reload's Email & Customer Lifecycle capability, while drawing on more generalist email marketing capabilities as required. You will be given the opportunity to come up with your own campaign and automation concepts and have ownership over your clients' campaigns, executing them to the latest best-practice in email marketing.What This Means You'll Be DoingClient Engagement & Relationships

• Looking after a portfolio of 6-10 clients in various industries and of different sizes
• Be actively involved in client meetings, pitches and discussions to analysis, plan, optimise and report on Email & CRM automations
• Build strong relationships with clients through regular communication and meetings
• Deliver exceptional customer service to external clients and internal teammates. This means meeting deadlines, being proactive and being flexible in your delivery.

Email, CRM & Automation Strategy & Execution

• Project manage workflows from start to finish, including creating email & SMS briefs, coordinating design, content production, client reviews, and approvals
• Create and deliver email & SMS communications with impact - from copywriting and building to A/B testing for conversion.
• Leverage industry-leading marketing technology (preferably Salesforce Marketing Cloud) to develop, build and schedule campaigns in collaboration with a variety of stakeholders
• Confidently navigating enterprise-level CRM & ESP's to technically set up and deploy campaigns and automated workflows
• Perform typical email marketing implementation such as creating new templates (including basic HTML coding), building campaign flows and managing campaign scheduling
• Measuring and reporting on CRM & Automation performance, driving metrics, developing testing strategies to improve on future performance
• Undertake email optimisation projects such as; migrating ESPs, integrating into eCommerce platforms and performing segmentation.
• Confidently managing customer databases and deliverability to ensure data is clean, structured and compliant
• Creating email roadmaps for clients, based on a solid understanding of current performance, the latest email trends and what you know about the clients' customer, brand & product.
• Come up with new ideas and tactics and develop creative concepts that align to the client's goals
• Review ESP, eCommerce or Google Analytics data to assess sales and performance to pull campaign results and create insightful reports in DataStudio

Team Collaboration & Integration

• Be working in a small team of 6-8 people (known internally at Reload as a ‘Pod') and you'll establish yourself as one of the email experts
• Work alongside digital marketing specialists from a variety of specialties, collaborating to spot opportunities and create holistic strategies that support your clients' goals and objectives

WHAT WE'RE LOOKING FOR

• A strong understanding of digital marketing fundamentals – from understanding the customer journey and stages of the funnel, right through to the role of different tactics
• Hands-on experience with industry-leading ESPs or Marketing Automation platforms (preferably Salesforce Marketing Cloud, however experience in Klaviyo, Emarsys, Responsys, Hubspot or Pardot will be highly regarded).
• Exposure and proven experience delivering automation programs and customer journeys.
• Experience developing and executing direct marketing campaigns (e.g., email, SMS, push, etc.)
• Familiarity with SQL, CSS, HTML and AMPScript is preferred, along with exposure to API integrations between lifecycle marketing platforms.
• Experience in briefing or creating email campaigns using Adobe Photoshop and/or Figma will be highly regarded.
• An understanding of customer segmentation and personalisation methodologies, e.g. RFM modeling to drive data marketing automation.
• Confidence in presenting your ideas and strategies in a way that suits your audience, whether it be clients, your team, or within the industry
• Excellent written communication with the ability to write in various brand voices and craft compelling email copy
• Comfortable with data to analyse performance, find opportunities and tell a story through your reporting
• Exceptional attention to detail to ensure campaigns are delivered without errors and to the brief every time
• You are someone who is at ease in a high-pressure environment, juggling multiple clients and effective in managing their workload to hit deadlines.
• You are someone who is confident to solve problems themselves and doesn't stop until they get to the solution
• You are someone who is naturally curious and likes to experiment with different ideas and find new ways of delivering great results
• You are someone who gets genuine enjoyment from working with people and are comfortable talking to and meeting with clients from day one

Benefits & SalaryThe salary range for this role is $75,000-$100,000 plus Superannuation & benefits, based on experience.We're super proud that Reload's stand-out culture and happy team have resulted in us being named as one of the Top 10 Best Places to Work in the Media & Marketing industry for 2023!Aside from the usual perks of working in an agency, a core pillar of what defines Reload is a focus on 'People & Careers'. Developing individuals and providing opportunities for growth is at the core of our business model. To support this, you'll have your own professional development budget, access to our industry leading training and our learning and development platform. We also believe that 'Attitude Creates Ability', and that means at Reload we focus on the way you approach work, not just the skills you have. This is the stuff that really excites us and we hope it does you too!Some of the other benefits we provide are:

• 2 additional Rest & Relaxation days per year & 1 day of birthday leave
• Flexible hours and hybrid working options
• Opportunities for domestic & international travel
• Additional menstrual & menopausal leave
• Phone and call plan
• Regular events & parties
• Paid volunteer day each year
• Paid blood donation leave
• Free counselling, for professional or personal matters
• 3 months paid parental leave on top of statutory parental leave

Be Yourself, We Like You That WayAt Reload, authenticity is at the heart of everything we do. We know that diverse and inclusive teams have a positive impact on our culture and our business. We celebrate multiple approaches, points of view and backgrounds. We work hard to build a culture that encourages, supports and celebrates the ability of everyone to be their full authentic selves at work.At any point in the application process, please feel safe to let us know of any accommodations that will make it more accessible for you. We encourage you to share your pronouns and anything else you would like us to know that will make this an enjoyable experience.Ready to Apply?To start your application, please click 'Apply' to submit your resume & custom cover letter.Due to the competitive nature of this role, only applicants that include the above will be shortlisted and you'll be contacted within 2 weeks if your application has been progressed.