AddressA fantastic opportunity is currently available to join a leading national retailer as a CRM Engagement Specialist. Joining the loyalty team you will play a key role supporting the development and execution of all loyalty activities across B2B & B2C customer segments.
The Company:
One of Australia's largest independent retailers this organisation operated over 130 stores nationally and has a broad loyal customer base that oversees both B2B and B2C customer audiences. A genuine, grounded, collaborative team culture is on offer! You will have the opportunity to work with some of the best marketers within their field of expertise. You will have the opportunity to develop and grow your skill set within the CRM space and work with a treasure chest of data!
The Role:
Reporting into the Loyalty Manager, you will play a key role in supporting the development and execution of all loyalty activities across channels as a part of the Insider Rewards loyalty program. This includes supporting the development and execution of loyalty through behaviour driven multi-channel, journey based communications including omni-channel, targeting and ‘surprise and delight’ communication, post purchase and member lifecycle triggers delivered through innovative and dynamic campaigns, resulting in high converting programs.
Key Responsibilities:
- Support the development and execution of all loyalty activities across channels as a part of the loyalty program.
- Manage and coordinate audience targeting and segmenting to align with strategic and campaign objectives to influence key performance targets
- Support the Loyalty Manager to develop, execute and maintain defined customer lifecycle and engagement strategies and solutions across omni-channel platforms to support high converting strategic objectives including but not limited to acquisition, growth, retention, win back, abandoned cart, and data capture strategies
- Collaborate with the wider internal stakeholders to identify, recommend and develop data driven opportunities to drive customer conversion.
- Implement personalisation and dynamic content in all communications
- Develop and maintain a program of Test & Learn activity to ensure continuous improvement
- Ensure an integrated experience for loyalty with all brand collateral across all channels including eDM, DM, display, social and other relevant outbound activities
- 1-2 years of experience using a CRM platform or similar email services/marketing automation platform to send personalised communications
- Basic HTML knowledge would be an advantage.
- Previous database management experience and analytical skills with a competence in reviewing and understanding data
- High level of professionalism and a passion for customer service
- A desire to achieve results-based campaign goals
- Demonstrated ability to collaborate with colleagues across multiple business areas
- Highly organised with the ability to meet strict deadlines across multiple projects
- Enjoy problem-solving, developing ideas and a flair for creative
Additional information
- Port Melbourne Located
- Flex WFH (3 x days at home / 2 x days in the office)
- Support the delivery of loyalty & email communications
