Marketing Specialist – Crm & Lam

A 12-month fixed term opportunity has arisen for a Marketing Specialist – CRM & LAM to join our Bupa Health Services team. This is a hybrid role, and you are welcome to work from home or our CBD office location.  

Reporting to the General Manager Marketing and Digital, Health Services, you will play a pivotal role in elevating our customer engagement strategies for Bupa Dental and Bupa Optical. Your primary focus will involve meticulously building, reviewing, and automating 1:1 customer journeys, coupled with implementing targeted local area marketing initiatives. Embracing a dynamic approach, you will continuously test and refine strategies, leading us towards the delivery of an exceptional and memorable customer experience.

What will your day look like:

• Work with the Senior CRM Manager to develop, implement, and optimise CRM strategies to enhance customer engagement, retention, and loyalty for the Health Services businesses 
• Support the Senior CRM Manager to design, execute, and monitor targeted email, SMS, and offline line channels (direct mail & contact centre). 
• Conduct A/B tests and analyze campaign performance metrics to continuously optimize for maximum effectiveness.
• Grow an understanding of customer data to identify trends, preferences, and opportunities for personalization.
• Work with internal teams to leverage CRM data for cross-functional initiatives, and act as the voice of the customer, advocating for their needs and preferences in decision-making processes.
• Work with the Senior CRM Manager to implement comprehensive customer lifecycle strategies, including onboarding, engagement, retention, and win-back initiatives.
• Track and analyze key performance indicators (KPIs) related to CRM initiatives and collaborate with analytics teams to ensure accurate measurement.
• Prepare regular reports and presentations to communicate campaign results, insights, and recommendations to internal stakeholders.
• Work with the Senior CRM manager to implement changes or optimisations to CRM journeys and other technical experts to implement new CRM tools across the Health Services business.
• Manage all campaigns to deliver on agreed budgets and process invoices in a timely manner to ensure suppliers are paid on time.

You may also carry out any other duties reasonably requested by Bupa from time to time. 

Why work at Bupa? 

We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people’s health, wellbeing, and futures.

Our health is the most important thing we have and at Bupa, caring is at the centre of everything we do – helping people live longer, healthier, happier lives and making a better world. We also know that to care for our customers, we must first care for our people. That is why Bupa has launched Viva Healthier and Happier – our new and comprehensive global health and wellbeing program for our employees. It includes all aspects of health – from mental and physical, to financial, social and environmental wellbeing.

Through the Viva Healthier and Happier program, we’re providing health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.

What do I need? 

• Bachelors degree in marketing business or communications 
• 5 + years marketing and or campaign delivery experience across CRM, marketing and digital integrated campaigns and their ongoing optimization, reporting and PIR delivery in a complex and regulated environment.
• Familiarity with CRM software platforms such as Salesforce or Microsoft Dynamics, as well as proficiency in marketing automation tools and email marketing platforms, is advantageous.
• Great people skills to manage, cross-functional and external stakeholder relationships. 
• A solution-oriented mindset and the ability to successfully operate in ambiguity.
• Ability to manage multiple projects and deliver to a high standard on time and on budget. Are willing to roll your sleeves up and support the team in delivering meaningful experiences to our customers.
• Ability to write and assess copy for appropriate key messages and message hierarchy.
• Demonstrated ability to use data to develop relevant insights and influence campaign optimisation and decision making. 
• Ability to draft project timing plans and then execute to them, manage invoicing and campaign budgets to Bupa policy.

About Bupa Asia Pacific 

Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.
 

At Bupa, we are striving to create and sustain a safe and inclusive workplace. We welcome applicants from all cultural backgrounds, genders, and abilities. If you require any adjustments to participate in our recruitment process, please let us know at the time of your application.