Address
Form of workOverall purpose:
Develop and execute successful marketing campaigns with a team of specialists to retain Corporate Traveller customers, increase loyalty, and grow customer lifetime value.
Key responsibilities:
- Develop multi-channel/integrated Customer Campaigns (webinars, emails, blogs, organic, e-magazine, customer resources, hospitality, events)
- Foster relationships with stakeholders both internal and external (presenting plans, materials, etc.)
- Collaborate with internal and external partners and agency teams
- Analyse data and optimise campaign performance
- Partner with teams to create messaging and tools for customer adoption
- Deliver integrated campaign content and offers
- Manage and optimise customer communications based on loyalty tiers
- Lead communications for service-related changes
- Track and manage campaign elements
- Demonstrate marketing best practices and go-to-market execution
- Understand positioning and messaging for our customer care program
- Meet regularly with teams and provide campaign information
- Report on KPIs and performance insights
- Do strategic campaign planning with understanding of demand generation by adding value to our customers
- Create and maintain marketing activity plan
- Manage budget and ensure ROI
- Organise and structure campaign reports for leadership
Required skills and experience:
- 3+ years B2B marketing campaign experience
- B2B customer retention, advocacy and cross-sell marketing experience
- Marketing automation and Salesforce experience
- Ability to anticipate internal/external customer needs
- Agility, experimental mindset, fast pace
- Content ideation skills
- Analytical mind and customer centric problem-solving passion
- Collaborative and proactive approach
- Excellent communication and presentation skills
- Ownership, initiative, proactive attitude
- Excellent communication and relationship development skills
You will be successful in this role if you:
- Like to have fun at work, in a fast-paced and sometimes demanding environment
- You are highly organised, resourceful, and adaptable
- You are obsessed with optimisation and new opportunities to innovate
- A strong communicator and able to build relationships with a variety of stakeholders both internal and external
- The ability to analyse data and draw insights which is essential for optimising campaign performance and delivering customer value
- Experience with customer loyalty programs is a plus
What's in it for you:
- Base salary of $90 k plus super/bonuses
- Free health and wellness consultations with internal gym
- Free financial planning consultations
- Award winning Flight Centre employee benefits: https://www.fctgcareers.com/why-work-with-us/benefits-in-each-country/australia
- Social events such as Buzz Nights, opportunity to attend Global Ball overseas for high achievers (Bali 2023, Lisbon 2024)
- Global career advancement/travel opportunities
- Leadership Programs & further education, training and development
- Leave Giving Bank & Volunteer Leave
- Employee only share scheme
- Generous travel discounts on flights, hotels, cruises and insurance for you, your family and friends
Corporate Traveller is the only travel management corporation in Australia dedicated to SME businesses. Part of the corporate division of the Flight Centre Travel Group (FCTG), Corporate Traveller is one of FCTG's most successful brands, globally. Our mission is to dominate the SME market, making the end to end travel experience faster, simpler and easier for our customers and to demonstrate ongoing value to decision-makers, travellers and bookers. We provide our customers with the perfect blend of personal, local service blended with our expert technology suite and the great choice and value which comes with being part of the FCTG family.
Apply today to join a world-class team!
Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.
