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SalaryAs one of our Customer Contact Strategy Managers you'll oversee the development and execution of personalized customer campaigns and experiences targeting specific customers, including our high-value ones.
Collaborate with the business and external vendors to align strategies, enhance customer satisfaction, and drive business objectives.
Your utmost focus is on optimizing the customer lifecycle, improving customer lifetime value, and implementing test-and-learn strategies to enhance performance.
What you'll do
Develop and prioritize customer experience journeys across various channels ~ offsite media, web, and app to enhance customer engagement.
Lead the development and execution of contact strategies using data, insights, and best practices, ensuring seamless content creation, testing, and delivery.
Align product development and comms to optimize customer experiences, focusing on exceeding expectations and driving digital market share.
Collaborate with our Generosity team to manage and allocate budget effectively, emphasizing commercial returns on investment (ROI).
Own and refine customer segmentation strategies, ensuring targeted and personalized marketing efforts.
Analyze our customer behaviour and campaign performance in collaboration with the Data Team ~ driving data-driven, automated digital campaigns to meet long-term objectives and maximize ROI.
What you'll bring
To be successful in this role you will Ideally possess a deep understanding of customer best practices, end-to-end campaign management, and digital experience enhancement.
*Project and Campaign Management Skills:
Proficiency in managing end-to-end campaigns and projects, from planning to delivery.
*Digital Marketing and Channel Strategies
Thorough understanding of Digital Marketing best practices, including email, SMS, mobile push, offsite media, and owned channels, as well as expertise in critical customer journeys across web and app platforms.
*CRM Systems and Data Analytics Knowledge
Demonstrable experience with CRM systems, data analytics, lifecycle management, and segment marketing, enabling effective decision-making and targeted marketing efforts.
*Innovation and Change Leadership
Driving innovation, leading change, and inspiring others, whilst also executing effective strategies.
What you'll get.
*The flexibility of hybrid working with team anchor days.
*Diverse leave options: cultural, volunteer, flexi, and 18-weeks parental leave.
*Access to our health and wellbeing app and Employee Assistance Program.
*Monthly employee social activities, competitions, awards and free tickets to events.
*Access to digital learning modules for continuous upskilling.
*Ongoing commitment to D&I through leading policies & initiatives.
About Us
Tabcorp is Australia's leading gambling entertainment company. Our 3000+ team is as diverse as Australia itself. Our people drive the iconic, homegrown, world-class brands TAB, Sky Racing and MAX. As an ASX-listed company, we're proud to shape our industry for the better. To find out more about us and what we offer, visit our website.
We're committed to creating an inclusive workplace where everyone feels valued for their contribution and has a sense of belonging. We welcome applications from candidates with visible and non-visible disability, or with any workplace accessibility requirements. Please reach out via careers@tabcorp.com.au should you require any accommodations or adjustments to ensure your full participation in our recruitment process.
Tabcorp is a 'Circle Back Initiative' employer - we commit to respond to every applicant.
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