AddressAbout the role
As the Destination Marketing & Communications Coordinator, you will develop and implement brand and marketing strategies to promote our Ridges & Rivers projects, together with managing stakeholder and local community communications.
Ridges & Rivers is a collection of three signature outdoor attractions; the Warburton Mountain Bike Destination, Yarra Valley Trail, and ngurrak barring (RidgeWalk). These projects are at the heart of our vision for eco-tourism and community prosperity for our region and this role will help consolidate Yarra Ranges as a world-class trails’ destination.
Key Responsibilities:
- Develop and implement compelling brand strategies for the Warburton Mountain Bike Destination, ngurrak barring (RidgeWalk), and Yarra Valley Trail.
- Lead the development and execution of Destination Marketing campaigns, leveraging both digital platforms and media relations to maximise reach and impact.
- Coordinate and manage communications with all stakeholders, including funding partners, ensuring clear and consistent messaging.
- Utilise your storytelling skills to plan and generate engaging content, including still images and videos, to document and promote project developments, enhancing community engagement and brand awareness.
- Build and maintain strong connections with local communities through effective communication strategies, fostering awareness, advocacy and local pride and connection to the projects.
- Oversee the online presence of ngurrak barring, Yarra Valley Trail, and Warburton Mountain Bike Destination across various social media platforms.
What you’ll bring to our team
- Proven experience in marketing, communications, or a related field.
- Strong strategic and digital marketing skills.
- Exceptional storytelling and content creation abilities.
- Excellent stakeholder management and engagement capabilities.
- Proficiency in managing social media platforms and digital content.
- Ability to work collaboratively within a team and with project partners.
Why you’ll love working with us
At Yarra Ranges Council, we offer truly flexible working arrangements, including the option for in-office and remote work. This means you can enjoy the best of both worlds: the support and collaboration of a team-based environment, as well as the freedom and flexibility of working from home.
- Option to take up a monthly RDO
- Full-time 2-year contract position (Essential work during peak period OR Specific skills for specified project or task) (38 hours per week).
- Salary from $104,442 to $112,677 (Band 7) per annum, plus 11% superannuation.
Why Wait? Take the next step in your career and apply now!
To apply, please attach a Cover Letter outlining your experience, skills and why you would like to join our team, along with a copy of your Resume.
We value transferrable skills, not just experience and qualifications. We know that successful candidates may not possess every qualification, yet they bring the right transferrable skills, attitude, and our values. We encourage you to apply, even if you don’t meet all the job criteria, as you can leverage your lived experience and skills in a way that helps us see your potential.
Not quite the role you’re looking for? Visit our Careers at Yarra Ranges page to find your next role.
Contact for enquiries, adjustments, or support: Alanna Ford, Manager Customer and Communications, careers @yarraranges.vic.gov.au.
Closing date: 11.59pm, Tuesday the 9th of July 2024.
Applicants will be required to undertake pre-employment screening as part of the process which may include depending on the position a Police Check, Working with Children Check and Medical Check.
If you require adjustments at any stage of the recruitment process, please reach out to the Talent Acquisition Team at careers @yarraranges.vic.gov.au or have a chat with the Hiring Manager above.
About Yarra Ranges Council
As an employee of Yarra Ranges Council, you’ll be joining a dynamic and supportive group, united in our passion for creating a positive, inclusive workplace where every team member and their ideas can thrive. At Yarra Ranges, we value trust, empowerment, and innovation. By coming on board, you’ll have the opportunity to contribute to making Yarra Ranges Council not only the best place to work, but a leader in serving our community. We are dedicated to helping you reach your full potential and supporting you on your journey with us.
At Yarra Ranges Council, we are committed to creating a diverse and inclusive workplace where everyone is welcome. We actively promote gender equity and equality in our workplace and practices and encourage people of all genders, cultures, backgrounds, and abilities to apply for positions with us. Our commitment is to find a balance of modern flexible work arrangements that can support your needs including full-time, part-time, hybrid, and job-sharing options. Additionally, we are dedicated to fostering a culturally safe workplace and to protecting children from abuse in accordance with the Victorian Child Safe Standards. We invite you to join us in our mission to serve and support our community.
