Digital Campaign Lead

We're here to help people live well and create a better and more sustainable future. We support healthy and liveable communities by delivering water, sewerage and recycled water services to 1.77 million people who rely on us every day and every night. At South East Water, we innovate with purpose and act with care to deliver healthy water for life. Fresh thinking and collaboration are at the heart of our organisation. We are constantly learning, embracing the challenges of today and excited by the opportunities that tomorrow will bring.

This permanent part-time role (0.6) will help South East Water deliver better outcomes and experiences for our customers and community through insight driven marketing campaigns. The Digital Campaign Advisor will coordinate and deliver strategic and tactical campaigns through offline and online marketing channels, with a specific focus on delivering through Salesforce Marketing Cloud. Customer centricity is at the core of all activities.

Reporting to the Digital Marketing Manager, the role includes, but is not limited to the following accountabilities:

• Delivery of campaigns that align with South East Water's strategic direction and are informed by insights
• Executing Salesforce Marketing Cloud programs, using journey builder, email studio and content builder to deliver email and SMS campaigns.
• Executing end-to-end operational elements of campaigns across online and offline channels, including social media, website and customer bills to name a few.
• Optimising 1:1 data-driven campaigns through data segmentation and analysis, applying insights and optimising performance.
• Building, testing, tracking and deploying campaigns to deadline.
• Providing insightful campaign reporting and post implementation reviews.
• Working across the business to champion marketing and digital communication processes
• Participate in on-call/after-hours duties and incident management duties.

The Digital Campaign Advisor will require a degree qualification and/or demonstrated relevant experience in marketing, digital marketing, communication, digital design or equivalent. Armed with at least five (5) years of experience and technical capability in building campaigns in Salesforce Marketing Cloud, including page creation and experience in AEM.

The following skills and knowledge are also required in order to thrive in the role:

• Demonstrated ability to design and execute campaigns that align with strategic objectives and drive business value (ROI).
• Solid analytical skills and ability to interpret data to understand and report on campaign metrics.
• Thorough understanding of legal requirements.
• Excellent copywriting skills with the ability understand and adhere to brand and tone of voice guidelines.
• Strong stakeholder management and relationship building skills.
• Strong planning, attention to detail and time management skills.
• Results driven with demonstrated project management experience.

• A commitment to work-life balance with truly flexible working arrangements, including hybrid working and leave purchasing.
• 14 weeks paid parental leave for all parents and paid super on unpaid parental leave
• A range of benefits, including free on-site parking and cultural leave.
• A great culture working in collaborative teams with strong work ethics.
• Career focused learning and development opportunities.
• The opportunity to be part of an organisation committed to environmental initiatives.
• Enjoy modern office facilities with panoramic beachfront views.

We do meaningful work, but how we do it is just as important. We're here to help people live well, protect the environment, and keep healthy water and resources accessible and affordable for all. We know to make a positive difference we need to support our people to be their very best. Flexibility and innovation are at the heart of how we work. But it's our people's collective ambition, authenticity and differences that bring our culture to life.

Our people are as diverse as the communities we serve. Everyone brings a unique voice and a refreshing perspective that keeps us innovating. It makes us better learners, thinkers and collaborators, helping create better outcomes for our customers. Even though we're all different, we still share a common goal to deliver healthy water for life.

We encourage applications from Aboriginal and Torres Strait Islander People, members of the LGBTIQ+ community, people with disability and from culturally diverse backgrounds. We aim to provide an inclusive and accessible workplace for everyone. If you need any help with the application process or would like to discuss your reasonable adjustments during interviews, or to learn more about the role, please contact: *******@southeastwater.com.au

Click here to check out the position description. We're accepting applications for this exciting opportunity until Sunday 17 March 2023!

Visit southeastwater.com.au to learn more about us and how we serve our customers.