Digital Marketing And Experience Lead

Digital Marketing and Experience Lead

• Full time, permanent | WFH options negotiable | Panorama location
• Offering the ability to take ownership of Bedford’s Digital marketing presence
• A NFP actively creating meaningful opportunities for people with disability

Focus on the development, implementation, and management of Bedford’s Digital marketing strategy within a multidisciplinary marketing team.

About Bedford

Bedford exists to support people with disability to live the life they choose through a diverse range of skill-building opportunities, career pathways and supports across 19 sites in South Australia. Underpinning this is the belief that diversity, inclusion and acceptance equals belonging for people of all abilities.

People with disability who live, work, and receive support from Bedford need to do more than just get by, they should be given the opportunity and resources to learn, grow and live meaningful, confident lives.

About the Role

This newly created position within the Bedford Marketing team is located in Panorama and is a result of the organisation’s commitment and willingness to evolve and develop its capabilities as a market leader in the disability sector. This role provides the opportunity for an experienced digital marketer to take ownership of Bedford’s digital footprint, leading the digital refinement of our legacy Bedford brand as well as the creation and development of a digital presence for several new brands, including Bedford-backed social enterprises Cultivate Food & Beverage, Dovetail Advanced Manufacturing, and GreenInc.

Other key responsibilities include:

• work strategically to develop, execute, and monitor a digital roadmap aligned to Bedford’s bespoke goals and needs
• oversee the creation of high-quality, consistent digital assets across all of Bedford’s brands
• maintain knowledge of industry and market trends to provide data-driven analysis and advice to the organisation
• critically analyse all of Bedford’s digital touchpoints in the customer journey ensuring an accessible and memorable experience
• provide reporting on the performance of all Digital marketing campaigns

About You

As this is a newly created role in a growing and changing organisation, it requires a confident and experienced Digital marketing practitioner with the ability to navigate the complexities of a large and diverse organisation. The successful candidate for this role will have values that align to those of Bedford and will also possess a growth mindset with a desire and passion to develop and continuously improve.

Other knowledge, skills and attributes include:

• a tertiary qualification in Digital Marketing, Business, or a related discipline (or equivalent work experience)
• a strong understanding of UX / CX, SEO, SEM, personalisation, and analytics
• a community mindset focused on commercial outcomes
• ability to engage and persuade internal and external stakeholders
• proactive problem-solving skills and ability to collaborate

For this role, the following documents must be provided prior to a formal offer of employment with Bedford.

• A National Police Clearance (no older than six months old)
• NDIS worker screening clearance, or other NDIS approved clearance to work in the disability sector
• Evidence of right to work in Australia
• 100 points of identification

What’s in it for you?

• Reduce the amount of tax you pay each year with access to generous PBI salary packaging which can be used towards paying rent, mortgage, utilities, loan repayments, childcare, novated leases and more
• A flexible and supportive work environment with an ability to negotiate WFH
• Access to learning and development opportunities
• Discounted tickets to the annual Bedford gala
• A creative dynamic with leaders who empower the team to achieve their goals
• A socially minded organisation that is truly driven by its purpose
• Onsite parking and cafe with barista

If you would like to enquire further about this opportunity, please contact Ellisha Tonkin, Talent Attraction Manager on 08 8275 0***, or at ***********@bedfordgroup.com.au All enquires will be treated in confidence.

Applications close – Tuesday 5th March 2024

Bedford reserves the right to close applications prior to this date.

For a copy of the position description, please go to the careers page of our website at bedfordgroup.com.au/careers

At Bedford, we believe in fostering a diverse, accepting, and inclusive workplace where everyone feels a sense of belonging. We welcome applications from individuals of all gender identities, people from culturally and linguistically diverse backgrounds, including First Nations people, and those with disabilities.

Please do not hesitate to contact Bedford Recruitment on 08 8275 02***or via email at ***********@bedfordgroup.com.au to discuss any of your access needs. We're committed to promoting a welcoming and supportive environment for all candidates, and we look forward to hearing from you.