Digital Marketing Manager

The Role                

We have big plans at the Austin Group and we’re on the hunt for a driven Digital Marketing Managerto join our team!

Based in our brand-new office in Malvern East, this exciting position is responsible for the development and hands-on implementation of Digital Marketing strategies in line with the wider marketing strategies for the Austin Group brands. You will be accountable for driving relevant traffic, sales, brand awareness and customer engagement through insight-led and cost-effective Digital Marketing activities.

Responsibilities will include but not limited to:

• Develop and implement integrated Digital Marketing strategies and roadmaps across all Digital Marketing channels for each managed brand
• Undertake continuous analysis of customer data, insights, mass segment performance, competitive digital environment and use an insight-led approach to shape the Digital Marketing roadmaps
• Liaise closely with each brands marketing team, CRM, and eCommerce teams to develop content calendars and creative to supports effective SEO and Digital Marketing performance
• Develop and execute paid social media strategies through Facebook Business Manager to drive cost effective sales, social audience growth and customer engagement across all social platforms, with the ultimate objective of building brand awareness and growing market share
• Use your commercial acumen to build business cases and Digital Marketing campaigns that drive the right customer behaviours and outcomes
• Work hands-on in the set-up and daily management of Google Performance Max campaigns, ensuring objectives, conversion goals, creative/terms, and budgets are continually optimized 
• Manage affiliate opportunities directly with publishers utilizing independent platform (i.e. Impact), ensuring objectives and placements are on-brand and commercial agreements 
• Where applicable, accountable for digital agency relationships ensuring performance activity is executed as per the agreed strategy, budgets, and timeline
• Collaborate with the creative and marketing teams to ensure the marketing messages and content used in all Digital Marketing campaigns are aligned with the respective brands guidelines and tone of voices 
• Collaborate with the brand marketing teams on the development of organic social media strategies and consult on best practice activity and community management
• Continually test and learn from Digital Marketing campaigns to ensure you are maximizing awareness and conversion
• Develop and manage closed loop reporting process across all digital channels to measure and monitor Digital Marketing activity effectiveness and ROI against business goals and using insights to improve future activity
• As the subject matter expert, seek and provide recommendations on Digital Marketing best practice and enhancement opportunities that drive business growth and sales

You will have:

• Bachelor’s Degree in Marketing, Business, or relevant tertiary qualification
• Minimum 3 years’ experience in a hands-on Digital Marketing role, preferably in a retail or agency environment
• Ideally worked for an ecommerce brand or a brand with a digital focus
• Digital marketing technology experience, including a high degree of understanding of SEO, CRM and Social Media platforms
• Understanding of HTML (preferable)
• High understanding of web analytics using Google Analytics or similar
• Competencies in MS Office, particularly in Excel for deep diving into data if required
• Excellent understanding of all facets of Digital Marketing
• Ability to work well under pressure and be flexible
• Strong commercial acumen
• Confidence with and the aptitude to learn new technology
• High levels of autonomy with the ability to work collaboratively within a team
• Strong stakeholder engagement, influencing, change management and people skills
• A detailed and focused approach to work and willingness to learn
• Ability to develop strong relationships with external partners including agencies and developers 

We provide:

• A competitive salary package
• Generous product allowance 
• 50% clothing discount off all of our brands (GAZMAN, Perri Cutten, & Cable Melbourne)
• Free on-site parking 
• A tailored induction program to ensure you have the best introduction to the business
• The opportunity to build your career with a successful, established and trusted Australian brand
• Fantastic work/life balance
• A friendly, motivating and rewarding team environment, where achievements are recognised
• A highly supportive management team
• Opportunities to attend fantastic events, annual conferences and award nights

About us

Austin Group is an established Australian owned and family run fashion retailer and wholesaler that includes some of Australia’s most iconic menswear and womenswear brands. Our portfolio of brands include GAZMAN, Cable and the recently acquired iconic fashion house, Perri Cutten. We proudly operate over 130 retail stores in Australia and supply to over 150 wholesale locations throughout Australia and NZ. 

Since 1974, GAZMAN has been providing our exceptionally loyal customer base, a style that works for them, in a manner that says we care about them. We provide contemporary menswear outfit solutions for every occasion and we are best recognised for outstanding quality, exceptional customer service and great value across the entire menswear range.

Our Culture

Austin Group’s family driven culture is built on our belief in authenticity, passion and always striving to ensure every interaction we have builds a truly personable relationship and delivers an experience that is beyond expected. We seek to inspire one another day in and day out with a proactive, collaborative and positive approach. 

We look for passionate, skilled and energetic individuals who will be great brand ambassadors for our company and will join us on our journey as we grow and evolve these iconic Australian brands. Join us and love what you do. It makes for a great day at work!

Come and join us on our journey!

Employee testimonials

“Having worked previously at large scale organisations, one thing I noticed immediately at Austin Group is the sense of connection. Family owned and run, there is a real feeling of growth across each of the brands. Everything you work on is meaningful which provides excitement in the roles that we do. There is no shortage of passion at Austin Group!” Dean – Austin Group | Head of CRM 

“I feel so proud to be part of a brand and a group that truly inspires me each day to not only want to be a better individual but to be the best leader possible for our team. We work hard, whilst having fun. Having worked in the industry for 23 years, I can honestly say there is an unlimited supply of support, encouragement, drive and passion throughout the business to achieve our brand and company goals and vision. I'm excited to lead our Cable team into the brands next phase whilst striving for continuous improvement and telling our brand story.” Belinda | GM Cable Melbourne 

If you have the required skills, have a positive and enthusiastic attitude and are looking to join a highly dedicated and passionate team, please apply online through Seek or email your application to ***********@austingroup.com.au 

 *Please note that due to a high number of applicants, only short-listed candidates will be contacted.