Digital Marketing Manager

At The Collagen Co. we believe health and beauty truly starts from within. We are on a mission to help the world ‘Experience the Glow’ with our transformative power of Collagen. Proudly, one of Australia's fastest-growing beauty supplement brands we have disrupted the ingestible beauty market with the highest quality, greatest tasting, results-driven premium collagen products. Our delicious collagen shake and fruity infused refreshments replenish, rejuvenate and restore the skin, hair and nails of our customers located around the globe. 
  
Our people are caring at heart and providing a high level of exceptional customer service is essential. We believe our people, whether customer or team member are vital in creating the future success of The Collagen Co. brand. We are a bundle of creative, motivated and friendly individuals with a dash of shine and a splash of divine who strive to make a positive impact on both our customers and our team. 
  
As we continue to expand our reach, we are seeking a talented and creative Digital Marketing Manager to join our passionate team. Reporting to the CEO and collaborating closely with the wider Marketing team you will play a pivotal role in shaping our digital presence and driving engagement across various platforms. You will be responsible for developing and implementing comprehensive digital media strategies, ensuring that our brand stands out. Being at the forefront of our digital initiatives your key responsibilities will include:

• Creating targeted social media ads using attribution analytics, trends and industry insights to scale Digital Marketing channel performance
• Collaborating with the wider team and CEO on digital content strategies for social media, website and EDM’s to create assets that increase customer loyalty and online engagement
• Optimising Ad spend by fine-tuning NCPA, CPA and ROAS activity and providing easy to action feedback on performance to the wider team
• Brainstorm outside the box strategies to achieve business goals, improve customer experience and overall digital performance
• Analyse Google metrics to improve ad performance in conjunction with our agency partner

About you
You have an analytical mindset and inquisitive nature, fuelled by a genuine passion for digital media. Your aspiration is to make a meaningful contribution to a forward-thinking company that values innovation and a solutions-oriented approach. You will ideally have:

• 4+ years in an Account Lead or Senior Digital Marketing role, in the beauty industry would be advantageous
• Proven experience and results with e-commerce paid media campaigns driven by data informed decision making
• Knowledge of consumer trends in the female beauty industry is a plus
• A deep understanding of Paid Media Platforms, particularly Meta and Google
• Tech savvy with Excel, attribution tools i.e. TripleWhale and Shopify
• Hands-on experience developing marketing campaigns and strategies
• Strong copywriting capabilities (copy and creative writing)

To give thanks for your dedication, innovation and hard work we offer the following benefits to our valued team: 

• Generous product discounts 
• Competitive compensation 
• Opportunities for career development
• A supportive and collaborative work environment with a family feel
• Autonomy to shape the role and grow with our brand

We feel it too! Apply now.
 
PLEASE NOTE:  For the entirety of the recruitment process, you will be liaising with Purple Playground HR & Recruitment as they are in partnership with us here at The Collagen Co. Any enquiries made directly to The Collagen Co will not be accepted.

Purple Playground HR & Recruitment and the clients we partner with are equal opportunity employers. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veterans, or disability status.