AddressGlanbia Performance Nutrition (a division of Glanbia) is a leading global performance nutrition business.
Within Oceania (Australia and New Zealand), the GPN branded portfolio consists of Optimum Nutrition, BSN, and Levlup, and has a distribution network that spans across leading Specialty Supplement Stores, Health food Stores, Gyms, Pharmacy and all large Online/Marketplace platforms.
Working with leading fitness athletes, influencers, and most recently McClaren, our mission remains to help the elite through to everyday fitness enthusiasts across Australia and New Zealand to realise their full potential and the transformative power of fitness.
The Opportunity
Reporting through to the Senior Marketing Manager the Digital Marketing Specialist will have direct responsibility for the strategic development and in conjunction with the broader marketing team and agency partners, the execution of the various Digital Marketing tactics employed across the brands.
The role covers both the Optimum Nutrition and BSN brands, and will play an integral role in both guiding the digital direction in the short term, as well as leading the business into the future across various key brand and business related initiatives.
Working in conjunction with the brand team, with direct responsibility for an important part of the marketing mix, the Digital Marketing Specialist should ensure all digital initiatives are backed with sound strategy, and communicated effectively across the broader business to ensure strong execution in both brand building and trade related activities. The role is responsible for the digital presence in both Australia and New Zealand, and as the role has scope to drive key projects there will also be connection and engagement with global teams across Europe and North America.
The ideal candidate for the role will be an experienced digital marketer, with a passion to drive the evolution of brands in the space and have a natural flair for capturing learnings and insight with a desire for continuous optimisation. Whilst not a prerequisite, a passion and interest in the health and fitness space will be viewed as favourable.
Responsibilities:
- Development of the Digital Marketing strategies in conjunction with wider brand team for Optimum Nutrition and BSN, in line with over-arching brand plan across Australia and New Zealand.
- Build collaborative and close management and ways of working with the Oceania Digital Marketing agency (The Pistol) and any other service providers.
- Work with the brand management team and external providers to ensure all content is fit for platform, and guided by insight from learnings around the customer journey and other research.
- Detailed reporting (monthly and ad-hoc) on key initiatives to optimise digital media strategies and inform broader content and brand plan.
- Working in conjunction with social media coordinator on organic/ evergreen social strategy.
- Assist Athletes & Partnership Manager on use of athlete roster within owned paid media channels.
- Execute & optimise paid digital media plan in conjunction with Oceania Digital Agency partner.
- Build collaborative relationships with commercial team members and key trade partners to ensure trade and tactical efforts are developed to drive stronger conversion and plug into the broader digital strategy.
- Project management inside some key business/brand projects in the digital space to future proof and enable the continued growth trajectory of the brands across Oceania.
- Co-manage digital media marketing budget with wider brand team
- Reporting of results and impact across Digital Marketing mix to local senior management team
Knowledge, Skills and Abilities:
- Degree level qualifications and/or similar in marketing or Digital Marketing
- 2+ years’ experience in Digital Marketing specifically
- Experience executing various Digital Marketing tactics across the brand funnel – awareness through to conversion
- Experience in the development and implementation of paid media and SEO/SEM strategies (either directly or in-directly through an agency partner)
- Experience managing external agencies
- Previous management of marketing and project based budgets
Where and how you will work
The opportunity will be based in our Melbourne office at Mount Waverly with hybrid working arrangements (3 days in office) available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.
What we would like to offer you!
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.
