Digital Marketing Specialist

Digital Marketing Specialist

About Us

Founded in 1946, ROH Wheels is Australia’s leading 4x4 & Passenger Wheel brand, offering high quality aftermarket wheels for vehicles across Australia and around the globe.

With a long history in the automotive industry, and a reputation that has been built on style, performance, and reliability, ROH Wheels are trusted by some of Australia’s most hard-core off-roaders are highly respected all across the country.

With an extensive Marketing Strategy that has played a key role in the success of the ROH Wheels brand, we are looking to expand our Marketing Team and further lead the way as an industry leader with our marketing activities, with a specific focus on DIGITAL MARKETING. 

Job Summary

Due to on-going growth, ROH Wheels are looking for a Digital Marketing Specialist to join our team based in Woodville North. Working alongside our Marketing Manager & Multimedia Designer you will assist in all aspects of our Marketing strategy, including day to day tasks and long-term objectives. We are looking for someone to take our strong existing digital presence to the next level, with a digital ad and analytical focus.

As a Digital Marketing Specialist at ROH Wheels, you will play a crucial role in executing DIGITAL MARKETING campaigns and strategies, optimising campaigns to drive web traffic, increase brand awareness and engagement, as well as assist in various ad-hoc marketing activities ranging from events, to content creation and more.

Key Responsibilities:

• Website Management and Optimisation: Utilise WordPress to update and maintain website content, ensuring that it remains up-to-date, user-friendly, and aligned with brand guidelines. Implement SEO best practices, improve site performance, and enhance the user experience.
• Social Media Ads: Create and optimise social media ads strategy on META. Continuously monitoring and optimising digital ads for maximum effectiveness, and analyse ad performance data and recommend strategies for improvement.
• Digital Ads: Manage and development of SEM/PPC campaigns via Google Ads, continuously analysing performance and implementing improvements. 
• Web Analytics and Reporting: Track and analyse website traffic, user behaviour, and conversion data using Google Analytics. Prepare regular reports to measure the success of SEO and SEM efforts and provide actionable insights for continuous improvement.
• Market Research: Stay informed about industry trends, competitors, and emerging DIGITAL MARKETING technologies to identify new opportunities and potential areas for growth.
• Influencer Management: Assist in maintaining and building influencer communication, management and relationships, ensuring all deliverables are being met.
• Events: Assist in the planning and execution of events, 4x4 Shows and other Marketing initiatives
• Social Media: Monitor and analyse social media analytics to identify trends, track performance, and make data-driven recommendations for optimisation and content.

Our Ideal Candidate will have:

• A relevant tertiary qualification in Marketing, Communications, or Media (or working towards it), or any relevant industry experience, will be highly regarded
• Strong organisational skills, with the ability to prioritise tasks and meet deadlines
• Effective communication skills for collaborating across departments and with external partners, influencers, brands & more.
• Experience and a strong understanding of Marketing, Digital Ads (Meta Ads, & Google Ads), and Social Media
• The ability to work with a high level of independence while also collaborative within a team
• Copywriting skills for various types of marketing materials (Web, Ads, Blogs, EDMs, Brochures, Social)

Not required but will be highly regarded:

• An automotive passion or desire to work in the automotive and 4x4 industry

We are offering:

• Competitive salary
• Fun & dynamic work environment
• Supportive young and energetic team
• High growth environment with opportunity for personal and professional development, as well as a clear pathway for career progression

This position is full time and available to start ASAP.

If you have the desire to succeed, a positive attitude and the necessary skill set, we would love to hear from you!