AddressAbout Us
Anomaly is an Adelaide-based, full-service creative agency specialising in graphic design, web development, video production and a full suite of Digital Marketing services. Anomaly began in 2014 as a high-end video production company, servicing clients in Australia and from all over the world.
We operate in a fast-paced, fun environment where each day is different and exciting. You must love solving problems, be analytically minded, and be an expert in marketing fundamentals and what drives decisions in people trying to find what they need online. You’ll be part of a young, vibrant team that works hard and has a great time doing it!
About the Role
As a Digital Marketing Specialist, you will be responsible for developing and executing innovative and effective digital strategies across Google, Meta, LinkedIn and TikTok for our lovely clients.
About You
You are proficient in the Google Ads suite and can confidently increase conversions, lower CPAs, and increase ROAS. You know your way around Google (Analytics, AdWords, Tag Manager, Search Console, Google My Business) Meta Business Suite and TikTok for Business and understand how to interpret the data to develop your strategies and conjunction with the overall strategy for the client.
In this role, you will be responsible for managing and growing the results of your client roster.
Key duties and responsibilities
- Development of 3, 6 and 12-month strategies, that are in line with client goals
- Provide direction for ad creative, audience development, visuals and copy
- Provide recommendations and analysis to clients at a face-2-face monthly meetings.
- Ability to analyse the success of strategies and interpret data across the accounts
- Attend Client Meetings, and deliver reporting and strategic changes to accounts/campaigns.
- Maximise ROI for our clients through constant optimisation and bidding adjustments
- Understand how to measure results and implement tracking through Google Analytics
- Know how to ad set and optimise ads for Meta
- Create keyword-data-driven content for AdWords and Meta
- Conduct weekly audits to review account performance in conjunction with the Account Manager and Creative Director
- Set up accounts and campaigns (Performance Max, Shopping, Search, Display, YouTube etc.)
- Setup accounts and campaigns on Meta Business Suite, including linking all platforms
- Carry out data-informed split tests on a weekly/monthly basis, depending on client's budget
- Create monthly reports highlighting key learnings, insights, and strategies or focuses for the next month
- Collaborate and communicate with the internal team working on the account
- Attend our wider team meetings to innovate the service offering for Anomaly
- Ensure continual learning and personal development to stay on the top of your game
- Provide design briefs to the Graphic Designer team for Paid Media content
- Assist Web developer with any Paid Media associated content
Requirements
- 1-2 years of relevant experience in managing and growing Google Ads accounts
- 1-2 years relevant experience in managing and growing Meta Business accounts
- Google Garage/Google Workspace current certification (or working towards)
- Meta Business Suite certification (formerly Facebook Blueprint) (or working towards)
- Optional: A degree/certificate in marketing majoring in Digital Marketing
- Optional: A member of the Australian Marketing Institute or other marketing organisation
- Proficient in Google Business Suite (Analytics, AdWords, Tag Manager, Search Console, Google My Business)
- Proficient in Meta Business Suite (Facebook and Instagram accounts, paid management)
- Knowledge of other media streams and their paid media capabilities (TikTok, LinkedIn, Twitter, etc)
- Strong understanding of marketing fundamentals
- Exceptional attention to detail and written communication skills
- A proactive team player who isn’t afraid to shake things up
Perks of working at Anomaly
- Flexible hours to accommodate school drop-off/pick-up, WFH options
- No long hours or weekends worked. We respect our staff’s work/life balance
- Work with our creative team from strategy right through to execution
- A small team, so there are no complicated management structures or red tape
- Opportunities for upskilling knowledge via professional development courses
- Working closely with a tight group of great clients where you can see success happen for them. We aren't a conveyor belt agency.
