AddressOverview: of the role
Reporting to the General Manager you will drive & lead the management & maintenance of the AU & NZ websites. Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience.
You will have one direct report reporting to you.
Responsibilities:
Trade and Sales
Drive online sales to help meet financial targets and profit budgets. Trading the Online business to hit financial targets
- Review sales by week by day by promotion to agree future activity ahead of monthly projections.
- Tracking sales performance to budget, forecast & LY by promotion and key web metrics
- Proactively identify tactical opportunities to drive trade & sales uplift
- Develop strategic plan to increase traffic & convert online sales by channel
- Prepare budgets, forecasts and trade estimates as required
- Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights
- Understanding category performance and providing insights
- Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of ecommerce opportunities
Digital Marketing
Implementation of digital and content marketing plan
- Manage Email Marketing strategies together with Marketing & CRM teams, including content, personalization & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups
- Working with the E-Commerce coordinator to develop and execute trading calendar
programs
- Review and report on performance of content related marketing to the broader business
Product Management
- sales & profit growth through product & merchandise strategies
- Work closely with Buying & Planning teams on strategies that optimize online product assortments in key trading periods
- Develop & drive strategic merchandising strategy onsite
- Support Ecommerce Coordinator in the product enrichment process and ensure products are pushed live within 48 hours of stock arriving in warehouse
UX & Conversion Rate Optimization
Create a leading edge analytical, test and learn culture, delivering elevated & optimized online experience
· Actively apply customer insights and business performance data to identify areas of opportunity
- Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment
· Partner with external Agency to develop and execute a comprehensive CRO plan to improve customer experience and site usability to drive conversion increase
Web Development
Provide technical and testing support with responsive, problem-solving abilities
- Approve/prioritize any changes and deployments before they go into development environment
- Working alongside Customer Service team to analyze customer insights and improve on site experience
If you feel this role could be an amazing role for you, and you have the above skillset, please APPLY now:
APPLY NOW..
******@perfectlyplaced.com.au
