Ecommerce Marketing Specialist

We are thrilled to partner up with Henry Bucks again! Henry Bucks is a luxury tailored suit company that has a 130 year history of high end fashion in Australia dressing some of the most influential men of Australia. We're in the market for an Ecommerce & Marketing Specialist Lead with a particular focus on website optimisation, paid media and EDM to join their Melbourne team. This is a role for someone with a data-driven mindset, who'd like to take what's already a great foundation and can use data and experience to identify opportunities for growth. You'll love: Highly autonomous role Working in premium luxury fashion Having a loyal customer following to leverage growth A role where your ideas and insights are truly valued This luxury brand is scaling at pace. By joining at such a pivotal moment in the company’s history, you'll get the opportunity to grow with the company with prospects of career progression. Being able to work out of their two locations (CBD and Cheltenham) and occasionally from home. Your role will cover: Manage on-site search, navigation, and organisation for Henry Bucks and City Hatters websites Drive merchandising and product promotion through sales data, both in-store and online Support eCommerce Coordinator with product descriptions, uploads, and photoshoots Handle on-site promotions and strategic homepage updates Collaborate on marketing strategies for email and social calendars Measure website performance using Google Analytics and Shopify Coordinate with dropship partners (Myer, Amazon, The Iconic, David Jones) for marketing and promotions Assist in uploading products and promotions to dropship channels Support various projects across both websites Maintain positive relationships with photographers, agencies, and industry contacts Monitor website UX and resolve glitches Implement customer segmentation through Klaviyo to enhance database growth and reduce unsubscribes Create and assess the effectiveness of email flows, including Abandon Carts, Win Backs, and Welcome emails via Klaviyo We'd love to see your background: Ideally at least 3 years of experience working with fashion in ecommerce retail Tertiary qualifications in Marketing or similar business field Experience with Shopify, Klaviyo or similar platforms Experience or strong understanding of Google Ads, Facebook Ads, and CRM Experience working within eCommerce or on ecommerce accounts in an agency setting You understand what it takes to work on website optimisation to deliver online sales. Bonus if you: Experience with an Ap21 platform. Worked within Men’s fashion and can demonstrate an understanding of the Henry Bucks customer profile. Love luxury & ecommerce? Apply today or reach out to ******@revererecruitment.com.au