Executive Manager Marketing, Philanthropy And Stakeholder Engagement

• Have Real Influence | Lead Marketing, Philanthropy and Stakeholder Engagement
• Values based NFP organisation.
• Competitive remuneration with salary packaging and novated leasing options

Make your mark with this unique opportunity !

Abound Communities, formerly known as the Old Colonists Association of Victoria, stands as a leading not-for-profit provider of comprehensive care solutions. Specializing in Home Care, Residential Care, and Retirement Villages, we offer a continuum of care ranging from independent living to assisted living and aged care throughout Victoria. Our portfolio includes four villages strategically located across Victoria – St. Helena, Fitzroy North, Berwick, and Euroa – collectively providing a nurturing home to 500 older Victorians in need. It really is our people and culture that set us apart, with our ongoing focus of working together as one team. Our Values are Respect, Community, Kindness, and Integrity.

Reporting to the Chief Executive Officer, you will be responsible for developing and implementing strategic initiatives to promote our services, cultivate philanthropic support, and engage with key stakeholders including residents, families, donors, and community partners. The ideal candidate will possess a strong background in marketing, philanthropy, and Stakeholder Engagement, with a passion for advancing the mission and vision of Abound Communities. 

As the Executive Manager of Marketing, Philanthropy, and Stakeholder Engagement, you will hold a pivotal role in leading the development and implementation of a comprehensive marketing and branding strategy for Abound Communities. This includes identifying market trends, assessing competitive landscape, and capitalsing on opportunities for growth. This also includes developing and executing a robust philanthropic strategy to diversify funding streams. This involves cultivating relationships with foundations, corporations, and other potential donors, as well as overseeing grant writing and fundraising campaigns.

Abound Communities is focused on living our values, not just talking about them. You will find the culture at Abound Communities is one of genuine respect, support, and positive intention. We work hard to achieve results through change, continuous improvement, and ongoing focus on providing the best service delivery to our stakeholders. 

Further, the successful candidate will receive:

• A competitive salary, plus access to the tax benefits of salary packaging and novated leasing.
• Access to professional development programs
• Be part of an organisation and a team that is driven to make a difference to the lives of others.

You will ideally bring the following:

• Bachelor’s degree in marketing, communications, public Relations, Business Administration, or related field Or Minimum of 5-7 years of progressive experience in marketing, communications, and philanthropy, preferably in the aged care, home care, or retirement village industry. 
• Experience in developing and implementing philanthropic programs, fundraising campaigns, and community engagement initiatives. Familiarity with donor cultivation, stewardship, and grant writing processes. 
• Demonstrated ability to implement project plans and timelines, regularly communicate with stakeholders, and monitor project progress and budget. 
• Demonstrated experience in developing successful marketing and communication strategies 
• Proficient and experienced with the use of Microsoft Office, IT systems, applications and software. 
• Excellent written and verbal communication skills 

Philanthropic Giving Strategy 

• Develop a comprehensive philanthropy strategy to deliver revenue against targets and maximize donations and philanthropic gifts to Abound Communities, including grant funding. 
• Work across Abound Communities’ businesses to seek opportunities to deepen donor engagement. 

Philanthropy and Fundraising Management 

• Manage the development, production, and implementation of annual appeals ensuring an elegant multi-channel approach designed to grow acquisition of donors to Abound Communities. 
• Participate in philanthropic development including submissions and tenders for funding. 

Marketing, Communications and Brand Strategy 

• Design and lead the communication strategy, across online, ambient, and print channels, ensuring clear communication and a strong brand narrative. 
• Develop, lead and implement contemporary multichannel marketing, communication and strategic partnership initiatives designed to enhance brand integrity across all platforms, to support the strategic objectives of the business. 

Stakeholder engagement

• Contribute to a culture of learning and innovation. 
• Develop effective cross-departmental relationships and an effective working partnership with all parts of the organisation to align and integrate donor activities. 
• Highlight success stories, community involvement, and initiatives that demonstrate the organisation's commitment to serving our residents. 

Digital Marketing: 

• Utilise digital marketing tactics to reach a broader audience, including older people and their families. 
• Measure the effectiveness of marketing campaigns and philanthropic activities. 

Content Creation: 

• Create informative content that educates older people and their families about the aging process, available care options, and retirement living choices. 

If this sounds like the role for you, click on APPLY NOW!

Click APPLY to submit your interest and we’ll be in touch shortly. Including a cover letter with your application is strongly encouraged. Only short-listed applicants will be contacted.

To access the complete Position Description and learn about the remuneration package or if you have any questions regarding this position please contact Mila Hodgson, Manager People and Culture on at *****@aboundcommunities.org.au 

To find out more about us and the wonderful work we do, please visit us at https://aboundcommunities.org.au/ 

Applications close on 28 April 2024.

Abound Communities reserves the right to remove advertising and/or commence the selection process before the application close date. Abound Communities is committed to equal opportunity and ensuring the workplace is reflective of the community. We are committed to appointing the best person for the role and supporting diversity. 

The successful candidate will also be required to demonstrate entitlement to work in Australia, and to disclose any pre-existing injury or disease which may be adversely affected by undertaking the inherent requirements of the position.

We encourage people from different backgrounds to apply, including Aboriginal and Torres Strait Islander people, people from culturally and linguistically diverse backgrounds and people with a disability.