Address- Leadership role central to driving purpose and vision
- Opportunity to redefine the category and fuel sustainable global growth Build and grow brand and reputation
- Build an industry leading brand reputation. Drive the positioning, health and overall management of this global brand across all audiences.
With bold ambitions and its sights set on propelling and driving sustainable growth, this organisation is poised to welcome its Global Head of Brand to spearhead the business forward. The ELT 'get' how brand can redefine the category in which they operate, the role it plays to drive external and internal connectivity and are excited to shake up the sector in which they operate.
More About This Opportunity
This is a career defining opportunity to redefine the category and drive value creation and sustainable growth. The purpose of this role is to:
- Build and protect brand and reputation and spearhead global brand performance.
- Take a newly created and launched brand and building global brand presence.
- Drive brand differentiation and bring it to life across all touchpoints.
- Embed brand across the organisation, providing advice, guidance and leadership on brand as a strategic enabler.
- Develop the strategy for integrating sustainability into the brand narrative.
- Use technology, data and insights to develop and implement brand and communications initiatives that better reach target audiences.
- Develop campaigns to deliver the organisation's strategic ambitions.
- Play a vital part in developing the group brand strategy in local country contexts, creating relevance through localisation.
- Lead the development and delivery of Brand campaigns across social media and digital channels.
- Align messaging across various touchpoints.
- Support in developing the employer brand strategy.
- Keep abreast of the competitor landscape and best branding practices.
- Monitor brand risks and develop a measurement strategy to monitor brand reputation and perception.
- Drive targeted brand activations including in-country initiatives.
- Proactively manage the brand narrative and visual brand identity across all external channels both on and offline.
- Own and maintain a suite of impactful brand collateral which effectively communicates the vision, structure and priorities to key audiences.
- Lead the social media and online content strategy for the organisation's digital presence.
- Collaborate with internal stakeholders to articulate the brand story to customer segments and ensure marketing messages align with brand messaging.
- Establish and manage brand governance, guidelines and processes to
ensure global alignment.
- Manage the organisation's brand identity with internal and external creative and production agencies.
What It Will Take to Make an Impact
As a values based leader whose expertise has been drawn from global, fast-paced organisations, you are bold and brave and thrive on bringing innovation into the brand conversation.
You bring:
- A track record in driving strategic and measurable outcomes, understanding how to prioritise, structure and manage programmes, resources and investments to deliver business value.
- A creative and adaptable approach with strength in developing bold and inspiring solutions.
- The ability to authentically and persuasively connect with people, influencing and partnering with leaders and colleagues to identify solutions.
- The curiosity to seek out external best practices and trends to remain dynamic and progressive in thinking and approach.
- A passion for working in globally culturally diverse organisations with a passion for purpose and culture.
- Prior experience in brand management in a complex and geographically dispersed organisation.
To find out more, please call Michelle Rubinstein at The Onset on 0413 463 *** or apply online.
