AddressAs a member of the Banks senior management team, this role provides thought leadership and contemporary thinking to develop and execute marketing strategy to grow the banks business. The Head of Brand and Marketing delivers on strategy and business goals by inspiring and leading a large integrated multi-channel and multi brand marketing department.
Performance excellence in this role requires effective leadership of the various disciplines supporting the marketing function, such as marketing strategy, marketing communications incorporating digital and social media engagement, brand and segment development and management.
This role also requires proficiency in developing, managing and reconciling a multi-million dollar budget to support the various marketing functions. Commercial acumen, a profit mindset and an ability to effectively engage marketing agencies are also essential in this role.
Most importantly, this role is customer centric to ensure the bank provides the best customer experience by informing and monitoring bank sales and service strategy.
About YouBRAND
- Develops and recommends brand strategy in alignment with business strategy, brand positioning and KPI’s in conjunction with the Chief Marketing Officer.
- Builds on and strengthens the banks unique brand value proposition and communication and evolves the brand message to achieve a strong and competitive position in the market
- Protects the value of TMBL's brand by promoting compliance with the regulatory framework that applies to the marketing and advertising of financial products and services
- Defines and implements the strategic marketing plans to ensure TMBL’s short, medium and long term growth and profitability goals are achieved, specifically strategies to support the business objectives and national growth targets, including overarching value proposition, segment strategy, and alignment to product and pricing strategies
- Leads and co-ordinates the creation and execution of all marketing initiatives and programs to achieve the strategy and deliver on our member promise.
- Ensures fulfillment of marketing strategy is member centric, fulfills our mission, supports the banks strategy and aligns with our values
- Leads and monitors the creation of all marketing content, collateral, advertisements and promotions to achieve marketing goals and objectives, taking a digital first approach.
- Develops and implements brand aligned standards for communication to members (B2C) and business stakeholders/partners (B2B)
- Leads the development and implementation of digital marketing solutions to broaden the banks marketing reach.
- Manages, develops and evolves the communication and content to be distributed through digital channels and utilises new technologies to communicate cost effectively
- Develops, implements and manages member centric strategies to achieve budgets and exceed member expectations.
- Researches and analyses economic trends, buying habits and the demographic characteristics of members and their product preferences. Manages member segments and their lifecycle requirements from strategic planning to tactical activities.
- Develop member growth and retention strategies. Monitors and reports member satisfaction/advocacy. Identifies and recommends strategies to improve member satisfaction, advocacy and engagement
- Works corroboratively with the Sponsorships team to provide input on and support for the banks sponsorship strategy and activity
- Provides marketing support for sponsorship requirements and leverages CSR activity and provides marketing support for all CSR requirements
- Works corroboratively with the Head of Corporate Affairs and the CSR Specialist to provide input on and support for the banks CSR strategy and activity
- Supports the banks public relations strategy and keep abreast of corporate affairs activity
- Extensive budget management is required including allocation of budgets to different marketing activities and to manage and reconcile budgets on an ongoing basis.
- Ensures monthly board reports are completed and approved prior to submission deadlines and present to board, executive and management as required
- Proactively engages, leads, coaches and mentors the marketing department teams
- 15 years Marketing experience
- 5 years in financial services
- 5 years people management and leadership experience
- Tertiary qualifications in a relevant discipline
- Multi-brand and/or brand strategy and brand development skills preferred
- Strong analytical, planning, forecasting and budgeting/financial skills
- Ability to manage multiple, complex priorities within demanding timeframe
About us:
Teachers Mutual Bank Limited is one of the largest mutual banks in Australia. We are a globally-recognised socially responsible bank with profit-for-purpose as our business model and philosophy. At our Bank, social responsibility is built-in, not bolted on and drives our business practices, people, and products.
We are proud to serve some of Australia’s essential workers in education, emergency services and healthcare. We believe they deserve a bank that does good for their community.
We have been named one of the World’s Most Ethical Companies for ten years in a row and are a Certified B Corp Bank.
Our employees embrace our organisation’s values of passion, advocacy and sustainability, and contribute to a diverse and inclusive workplace culture founded on mutual respect, equality and a focus on striving to deliver exceptional member service.
We work under a hybrid working model to provide flexibility in the workplace. For more information about working conditions as well as our employee value proposition, please visit the careers page on our website at www.tmbank.com.au or find us on LinkedIn!
How to apply:
Please click the APPLY button and follow the prompts.
For a confidential conversation, please contact Elroy Gonsalves on ***************@hays.net.nz
Teachers Mutual Bank Ltd may conduct a background or reference check (or both) as part of the recruitment process. By applying you agree to cooperate fully in those procedures and understand that an offer is subject to the satisfactory outcome of those checks, at the discretion of Teachers Mutual Bank Ltd.
