Georges River Council Head Of Marketing And Brand

An exciting, unprecedented career opportunity has become available within a robust City Futures Business Unit of Georges River Council.

We have an exciting opportunityfor a Head of Marketing and Brand to join the Office of General Manager within Georges River Council. This role plays a pivotal role in developing and executing comprehensive marketing strategies to promote Council services, programs and events in Georges River, as well as building Georges River external reputation. 

What We Offer

• Permanent, Fulltime – 70 hours per fortnight
• Salary from $111,220.76 - $128,863.29 per annum plus 11% superannuation (dependent on the skills, qualifications and relevant experience of the suitable candidate)
• 9-day fortnight based on operational requirements
• Long Service Leave after 5 years
• 2 days Health and Wellbeing paid leave
• Fitness Passport Program offering discounted membership for you and your family to selected facilities
• Employee Assistance Program
• Salary Packaging Options
• Sponsored Study Program
• Employee Rewards Program
• Ongoing Education and Resources

About The Role

The position is responsible for leading a team to increase awareness and enhance the council’s brand reputation through various marketing channels and campaigns. This includes, but not limited to:

Strategy and Policy

• Develop, implement and evaluate Council’s City Marketing Strategy
• Oversee, implement and evaluate Council’s Social Media Policy and Strategy

Campaign Planning and Delivery

• Lead the development and implementation of strategic and innovative marketing campaigns to local residents to raise awareness of Council services, programs and events
• Monitor and analyse the performance of Marketing campaigns, utilising data and insights, to optimise strategies and maximise the return on investment for Council

City Marketing

• Develop, manage and implement Georges River Council’s external brand
• Lead the development and implementation of strategic city marketing campaigns

Corporate Brand and Creative Services

• Oversee the consistent application of Council’s branding, reputation and style guidelines across the organisation
• Oversee the management of Council's creative services who designs concept for major projects, events, physical signage, internal templates and all bespoke requests across the organisation

Social Media

• Oversee the management of Council’s social media channels to ensure the delivery of timely, engaging and informative content that is consistent with Council’s Policy and Strategy
• Escalate any critical or urgent issues to the relevant subject-matter expert

People Management

• Coordinate team projects by facilitating a City Marketing business plan and individual work plans for all team members
• Support the delivery of the Performance Excellence Program, facilitate professional development opportunities for staff and oversee all administrative requirements of people management

Partnerships

• Work in partnership with the Executive Manager City Futures to provide timely advice for the organisation
• Build positive relationships with key internal stakeholders
• Build positive relationships with strategic partners to promote Georges River to external audiences

Corporate Citizen

• Develop and manage the City Marketing budget, ensuring resources are allocated effectively and corporate reporting is completed on time and to a high standard.
• Be an active contributor to the broad portfolio of work delivered by the City Futures team.
• Be an active contributor to Georges River Council corporate projects including the piloting of new initiatives and engagement activities being undertaken by other teams / directorate.

The successful candidate will have

• Tertiary qualifications in marketing, communications, public policy, public relations and / or equivalent demonstrated capability in marketing
• Leadership. Strong leadership skills with experience managing and developing teams to deliver high-quality results in a fast-paced environment
• Project/Campaign Management. High level understanding and demonstrated ability to a take a campaign / project through an entire lifecycle from conceptualisation to evaluation. Demonstrated skills in delivering projects on time, within budget and achieving high quality outcomes
• Stakeholder Management. Demonstrated ability to build strong, credible and authentic relationships that deliver public value
• Communication Skills. Highly developed oral and written communication skills to prepare advice, reports and correspondence to meet audience needs. Demonstrated capability to prepare and deliver high-quality public presentations on behalf of the organisation. Ability to transform complex concepts into easy-to-understand language that is accessible for all stakeholders
• Teamwork. Demonstrated ability to work in a united, collaborative environment whilst consistently displaying integrity, accountability, respect and honesty
• Problem Solving. Demonstrated problem solving, lateral and creative thinking skills
• Organisation Skills. Demonstrated ability to set work priorities and meet deadlines. Ability to anticipate workflow and employ innovative responses to high workloads and complex issues
• Inclusivity. Demonstrated commitment to valuing diversity of thought and enabling equity in the workplace

 Desirable

• Knowledge of the social, political and legal framework within which local government operates and current developments, challenges and opportunities for the sector
• Design thinking and workshop facilitation skills

For further information on key accountabilities, or required skills, experience and qualifications, please refer to the Position Description.

You may also contact Simon Massey, Executive Manager City Futures on 0413 948 599 to arrange a confidential discussion.

Applications must be completed and submitted via our website. Closing Date: Monday 3 June 2024 at 11.59 PM AEST

Offers of employment at Georges River Council are contingent upon satisfactory results of a thorough background check.

Georges River Council aims to be a leading, people-focused organisation delivering outstanding results for our community and city. We foster our values of Accountability, Professionalism, Unity and Honesty and take pride in promoting the image of Council in the community.

We are committed to building a workplace culture that values diversity and inclusion, and welcome applications from Aboriginal and Torres Strait Islander people, workers of all ages, people with disabilities, people who identify as LGBTIQIA+ and those from culturally and linguistically diverse backgrounds.

At Georges River Council we are committed to putting children first and championing child safety within our community. We actively advocate for the rights of children and young people and will uphold our commitment as a child safe organisation.

Please note you must be an Australian or New Zealand citizen or a permanent resident or have unlimited working rights (with no Visa restrictions) in Australia to apply for this position.