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Form of workA rare and exciting local opportunity for a dynamic marketing leader to join our premium global beauty brand, lead strategy, creative, marketing, innovation and people development with a focus on brand building, whilst driving commercial outcomes, across our professional salon network (B2B) and retail (B2C) channels.
About evo
We’re a family owned and operated aussie born and raised brand that has been providing salons across the globe with top notch professional haircare since ’05.
From humble beginnings to big ideas, our mission has remained the same: saving ordinary humans from themselves. We challenge the status quo with honest beauty products that respect people and the planet to make people think for themselves and inspire change for the better.
Our evo business, is head officed in Adelaide, South Australia with distribution to 35 countries across all continents, including professional salon distribution (salon first) and retail distribution via international websites, authorised online resellers, market places and select retailers.
evo is part of the Gauvin Group of companies, including the Haircare Group, which is a proud family business founded in 1974.
About the Role
As a ground-breaking leader with strategic, creative and business acumen your mission (as well as saving ordinary humans from themselves) will be to build on evo’s unique positioning and global business to take it to the next level together with our co-founders, executive and marketing teams. The thrust of the role is to further develop and drive all marketing strategy and activities across both the B2B and B2C channels.
Importantly, you will:
- lead and mentor a team of brand, creative, trade and digital marketing professionals (15) and agencies to create, execute and activate the omni-channel branding & marketing strategies with critical measurement of performance to maximise commercial results;
- mastermind the continued innovation process in brand, product, packaging and sustainability with our cross-functional teams of product development, education, sales, production and compliance;
- develop close working relationships with all brand partners for optimal brand connection, reach and impact; and
- report directly to the Managing Director (Brad Gauvin).
Ideal candidate
- significant experience and success in building brands at a global scale, a burning passion for driving innovation and customer-centric marketing strategies and be a highly collaorative, committed and engaging leader.
- based in and operate from our head office in Adelaide, South Australia;
- roll up their sleeves and lead from the front;
- comfortable with working and communicating to international time zone requirements; and
- open to periodic domestic and international travel for brand, distributor and industry events and meetings.
We are seeking the following skills and experience:
- Minimum 10+ years experience working in a similar role, with global responsibility (professional salon/beauty experience preferred).
- At least 5 years experience leading marketing teams and passionately helping others to develop and progress.
- Proven experience in marketing strategy, in a fast moving and global business, ideally B2B and B2C e-commerce.
- A deep understanding of the channels and methods to grow a brand following and enjoy being involved in both brand strategy and implementation.
- Commercial mindset with strong analytical skills and background.
- Proven track record leading notable brand strategy, campaigns and activations.
- Experience in managing budgets and tracking spend effectiveness.
- Experience in collaborating with stakeholders in cross-functional teams to enable the delivery of business-wide initiatives and prioritised improvement projects.
- Skilled at analysing and preparing management reports on key initiatives.
- Experience with financial ROI and budget management.
- Demonstrated ability to achieve targets and meet challenging deadlines in a dynamic environment.
This is an excellent and rare opportunity to develop a long-term career in a fun and vibrant growth industry with a special team of people chasing new heights.
