Head Of Brand And Campaigns

Job description
UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.
We are offering a full-time 9 month, parental leave cover contract position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not for profit sector is offered together with a broad range of wellbeing benefits.
What we are looking for
Join UNICEF Australia as Head of Brand and Campaigns, reporting to Chief Marketing Officer, and lead the planning, delivery and execution of our brand strategy for 2024, building awareness of UNICEF as the world’s largest organisation working to protect children, no matter what. By building our brand profile through owned and paid media and sector-leading campaigns you will enable a more proactive and audience-focused approach to our communications from ideation through to review.
Your day will include

• Cultivate a culture of cross-organisational collaboration, establishing a centre of excellence to elevate brand visibility through owned, earned, and paid media
• Drive engagement with current ambassadors and facilitate onboarding of new ambassadors, maximizing UNICEF Australia's fundraising, brand, and program objectives
• Lead brand partnership relationships with social media platforms and Government departments, unlocking collaborative campaign opportunities
• Collaborate with external agencies to develop creative propositions, brand strategies, and media planning
• Oversee the planning and execution of paid media for brand Campaigns, establishing targets, measurements, and optimising financial investments
• Collaborate with business units, understanding their requirements and developing plans to support them.
• Lead and empower the Brand and Campaigns team, embodying UNICEF Australia 's values
• Manage the team's expenditure budget, providing insights and seeking contra support for brand initiatives when possible

We would like you to have the following skills and experience

• Tertiary qualifications in Marketing, Brand or Communications or equivalent work experience
• A minimum 8 years’ experience leading Brand and content strategy
• Demonstrated leadership and team management skills, enhancing the capabilities of direct reports
• In-depth understanding of digital media and successful implementation of digital brand Campaigns
• Comprehensive knowledge of digital media and experience deploying successful digital brand Campaigns
• Demonstrated expertise in relationship management and use of influencers, as appropriate to the Ambassador strategy
• Interest in or understanding of international development issues, world affairs, current events
• Experience in providing strategic advice to executives on Brand and marketing priorities
• Experience developing and using content digitally to achieve brand outcomes
• Adaptability to work during emergencies

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to meditation, yoga, EAP and Birthday leave
• Commitment to our child-first philosophy with generous paid parental leave and offering
• The opportunity to support a global impactful cause and make a difference for every child

How To Apply
To apply for this fantastic opportunity please click "Apply Now" and submit the following documents in PDF format:

• Your Cover Letter, outlining your relevant experience and highlighting a summary of your strengths
• Your CV

For further information, please be in touch with our People & Culture Team: using the subject line: Head of Brand and Campaigns enquiry via EthicalJobs.
We welcome you to contact us to discuss any requirements that will ensure you can participate fully in our recruitment experience.
Please note that our office is now closed from 23 December - Monday 8th January. We will respond to enquiries upon our return on Monday 8th January.
All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.
UNICEF Australia is committed to ensure all our People, from any background, feel heard, considered, and able to contribute to their full potential. We are striving to build a truly inclusive workplace, one that our team feel they can bring their best self to work and is reflective of the wider community that we serve.
Applications for this role will take you to the employer's site.
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