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Form of workJoin General Mills, global FMCG company with 100 brands, in over 100 countries, across 6 continents. We pride ourselves on making food the world loves. Does the name Old El Paso, Betty Crocker or Haagen Dazs ring a bell for you? What about Nature Valley, Fibre One, Latina Fresh and 25° South? In Australia and New Zealand, these are some of the amazing brands that we bring to market.
We have a rare opportunity to join the General Mills marketing team, as the Head ofWorld Foods (Old El Paso). In this role you will be an organisational leader with brand management, marketing communications and commercial skills, who will develop execute marketing strategies that deliver on our growth ambition and have full P&L ownership.
Reporting directly to the Marketing Director for ANZ, you will lead a talented team of 5 marketers as well as a cross functional Market Acceleration Team that will deliver to business objectives. As the successful candidate you will work closely with our central development team in Europe as well as in the US.
Join this team and build a brand, run a business, lead a team.
Key focus areas for this role:
- Create a compelling vision for the brand for consumer, customer and inspiring the business to deliver against it
- Develop a strong brand strategy and ambition across the 4P’s
- P&L accountability and decision making
- Organisational leadership cross functionally, leading a high performing, senior team across Supply Chain, Finance, category, strategic revenue manages and marketing. Liaising strongly with manufacturing sites and R&D.
- Lead local and regional teams to execute brand strategies that deliver the brand’s growth ambitions
- Influencers across levels, functions and geographies to unlock barriers and deliver growth
- Strong consumer centricity in everything we do
- Steward the diverse portfolio and develop and deliver innovation and margin expansion goals
- Strong communications and creative centricity that unlocks consumer facing ideas that trigger purchase and build brand equity
- Coach and mentor within the marketing function, inspiring others and building capability
- Be available for evening calls during the week as we partner across Europe and US
What you will bring:
- An experienced marketer with general management ambitions
- 7+ years marketing/general management experience with FMCG already at a senior level
- Bachelor degree in Marketing, Business or Commerce
- Leadership skills
- A Strategic Thinker and Storytelling
- Able to set vision and galvanise a team
- A strong communicator that can articulate with clarity, influence widely, navigate a matrix organisation
- A Decisive, pragmatic, problem solver
- Ability to influence and proactively foster relationships internally and externally
- Appetite to contribute to a positive, uplifting team culture
- Consumer centricity:
- Development and articulation of brand/consumer strategy
- Creative thinking that translates brand strategy to consumer facing messages
- Media and content strategy
- Consumer Insights and Research methodology
- Commercial acumen
- P&L fluency (incl. drivers & trade)
- Data analytics
- Cross functional acumen
- Has Customer & Category understanding within FMCG
- Working knowledge of the other functions impact to business and P&L
What’s in it for you?
Aside from working for some of the best leaders in FMCG in Australia, in a Certified Great Place to Work, we offer;
- An inclusive workplace where you belong!
- Best practise workplace flexibility
- A half-day every Friday for our people to focus on their wellbeing and balance
- Access to world class learning & development programs
- 1:1 mentoring with our best upcoming leaders
Sound like something that you want to be a part of? Apply now, we want to hear from you!
