Insights Lead

Shape the future of ADF Careers through the power of insights.

Join our dynamic marketing team at ADF Careers and be a driving force in shaping the future of our organization through the power of insights. We are dedicated to attracting top talent to the Australian Defence Force, and as the Insights Lead, you will play a pivotal role in guiding our strategic initiatives through research and brand tracking. If you have a passion for uncovering patterns, analysing trends, and translating complex data and research into compelling insights, we invite you to explore this unique role.

Details about the Client

ADF Careers is the largest workforce outsourcing solution in the southern hemisphere with over 80,000 applications received on average each year.

ADF Careers is on a mission to recruit the right people, in the right numbers, at the right time to support the Australian Defence Force to build, sustain and maximise Defence capability.

Our people are our greatest asset. We recognise and respect our people’s need to work in ways that support their careers, families, and lifestyle. That’s why we offer flexible working arrangements, learning pathways, additional leave entitlements and extensive corporate discounts across a variety of product and services. We want our people to be financially rewarded; to feel good and to go beyond what they thought possible at work.

Be you, and we’ll be better together.

To find out more about our employee benefits and what it’s like to be part of the team, reach out to our friendly talent acquisition team.

Job Description

Reporting to the Head of Marketing, the Insights Lead will define and prioritize the insights needed to achieve business and marketing goals for ADF Careers.

You will:

• Develop insights about the organization, its environment, and prospects/candidates that impact business decisions.
• Prepare market research briefs by conducting thorough data analysis to identify trends, patterns, and insights.
• Utilise statistical methods and tools to extract meaningful information from comprehensive datasets.
• Provide research-based guidance for campaign activities.
• Monitor work in progress to approved schedules and budgets.
• Verify that research deliverables are in accordance with agreed requirements and quality standards.
• Analyse and report on research results in accordance with marketing/brand objectives.
• Manage the delivery of campaign tracking.
• Lead campaign optimization evaluations for existing campaigns.
• Manage the end-to-end process for formative research.
• Lead exploratory, concept, and final testing.
• Manage the delivery of Brand Health tracking and measurements.

Candidate’s Profile

If you have worked in a similar position or just looking for your next opportunity that will make an impact, we want to speak with you.

Your background will demonstrate:

• Bachelor's or Master's degree in Marketing, Business, Statistics, or a related field.
• Proven experience in a similar role with a focus on insights, market research, or data analysis.
• Strong analytical and problem-solving skills.
• Proficient in using statistical analysis tools and methods.
• Excellent communication and presentation skills.
• Ability to translate complex data into actionable insights.
• Detail-oriented with a focus on delivering high-quality work.
• Experience in campaign tracking and optimization is a plus.
• Familiarity with the defence industry or similar sectors is an advantage.

To apply for this position, you must be an Australian citizen and have the ability to maintain an Australian AGSVA security clearance.

How to apply

If eligible, please submit your resume; applications are open to all qualified Australian citizens regardless of their background, identity, experiences and beliefs. Please connect with us at any time during the recruitment process for a confidential conversation if you require assistance to participate fully in our recruitment process.

Applications are open to all qualified Australian citizens regardless of their background, identity, experiences and beliefs. Please connect with us at any time during the recruitment process for a confidential conversation if you require assistance to participate fully in our recruitment process.

If you require any further information on this great opportunity, please email TA Specialist Victoria Emms on: *************@adecco.com.au

To apply for this position please lodge an application online. Applications close 11.30 pm (AEST) on the 16th of February 2024