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Form of workFlare is one of Australia’s top tech scaleups, offering a modern suite of products aimed to help the everyday Australian maximise their take-home pay! We combine best-in-class onboarding, employee engagement and benefits, advanced financial and superannuation software products, to help Australians plan for a secure future.
With over $50m raised in funding and having recently been acquired by the iconic MYOB, the acquisition of Flare opens our pre and post-tax benefits to over 1.2 million businesses and millions of employees.
A diverse team of 100+ employees spread across the country, and some fantastic team members on international shores, Flare is growing, and we are excited to welcome passionate individuals to make our mission a reality.
If you are customer-centric and enjoy solving problems with solutions that drive innovation, then Flare could be the place for you!
The role
Reporting to the Head of Marketing, you will own and expand Flare’s B2C Lifecycle Marketing campaigns to drive adoption of our suite of workplace benefits. This role will be pivotal in growing our user base on the Flare app and would be highly suitable to a marketer with a track record of app-based and email marketing success.
How you’ll be making an impact
- As our Campaign Manager (Lifecycle) you’ll be ideating, building and deploying below-the-line campaigns and user journeys across email, in-app notification, web experiences, SMS and social.
- Develop campaign initiatives across Flare’s suite of financial products including managing seasonal promotional calendars.
- Continual optimisation of user journeys, developing best practices, sharing insights and key milestones across all activity.
- Build segmentation and personalisation with our communications, identifying key moments in time for interactions.
- Design high performing email templates and landing pages.
- Work cross-functionally with Marketing, Data, Product teams and Flare partners to support the execution of our key initiatives within your programs of work.
What we’re looking for
- Experience in Campaign Management with a focus on Lifecycle Marketing or email campaign delivery.
- Ability to effectively prioritise multiple projects and operate with a high level of autonomy.
- Competent on campaign tracking, goal conversion and email marketing best practices, including email deliverability.
- Can articulate and build data requirements for our data team to further enhance segmentation and campaign reporting.
- Brings both a blend of technical Lifecycle Marketing skills and creativity into the role.
- Highly advantageous for the role is experience in app-based marketing.
More reasons why you’ll love working at Flare:
🎯 Diverse, inclusive and friendly culture
🎯 Great work-life balance with our hybrid working model
🎯 Annual wellness allowance
🎯 2 wellness leave days per year, in addition to 20 days annual leave
🎯 Holistic EAP with Sonder, which extends not only to you but your immediate family.
🎯 Impressive events and wellness calendar
🎯 Access to online learning & development platforms, in addition to on the job training to support your growth and development
🎯 Free snacks and drinks fridge (if office based)
🎯 Access to numerous retail and hospitality discounts via the Flare App
Flare is an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply! Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At Flare we believe that the right hire is someone who makes an addition to our culture. Moving to ‘Culture Add’ means adding team members who not only value Flare's workplace culture, but also bring an aspect of diversity that positively contributes to our workplace. So, if you’re excited about this role, or about Flare, we’d love to hear from you!
