Senior Marketing Manager - Lifecycle Engagement

Woolworths Group

Senior Marketing Manager - Lifecycle Engagement

We create better experiences together for a better tomorrow.

Why Woolworths Group
Visit Woolworths Group profile

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce & B2B businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

About the role

• Actively participate in shaping the future roadmap of marketing requirements for automated campaigns.
• Leveraging customer insights from Data Science, analytics, finance and competitor trends, to develop rewards contact strategy and annual go-to-market plans.
• Deliver strategic approach for automated and manual Trade Driving campaigns in an omni-channel environment
• Partner with Commercial, Strategy, Marketing, Store Ops and Content teams to develop strategy and communication plans to drive customer loyalty 
• Delivering stable financial and base health results using Automation while ensuring all creative and brand support needs are catered for.

What you'll be responsible for

• ❎ Multi-Channel Marketing Campaigns
  

  Develop and execute multi-channel marketing campaigns to achieve specific goals, including awareness, engagement, and leads

• 🕵🏼 Research and Insight Development
  

  Develop deep market and customer insights to guide strategy and activities

• 🤖 Marketing Automation
  

  Use software to automate and simplify marketing tasks

Skills you'll need

• 👥 Collaboration
  

  Works with others by being open, clear in communication and listening to achieve goals

• ✍🏼 Written communication
  

  Writes in a clear and structured format to convey information and ideas effectively to a target audience

• 💡 Problem solving
  

  Identifies problems and develops logical solutions that address the problems

Applying with Hatch

Woolworths Group is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.

Learn more about Hatch