Livestock Key Accounts and Marketing Manager

Livestock Key Accounts and Marketing Manager (Part-Time 2-3 Days a Week)

The Company:

Regional Livestock Exchanges (RLX) is a leading agriculture organisation with core strengths of Infrastructure Management, stock handling and sales services, our operations are located throughout the eastern seaboard (VIC, NSW & QLD).

About the Role:

We are seeking an experienced and results-driven professional to fill the role of Livestock Key Accounts and Marketing Manager. This position is integral to our success in the livestock industry, requiring a deep understanding of agricultural markets, strong relationship-building skills, and a strategic approach to marketing initiatives.

While our head office is based out of Docklands, Melbourne, we want to emphasise that the selected candidate for this role is not required to be based there. We are open to remote work arrangements, allowing flexibility for the right candidate to excel in this impactful position from any location.

Key Responsibilities:

1. Livestock Key Account Management:

• Cultivate and manage relationships with key clients in the livestock industry and associated industries and the broader agricultural sector.
• Understand clients' needs and develop tailored marketing programs and solutions to enhance their exposure across our portfolio of assets.
• Develop deep relationships with key marketing personnel across the sector to develop and enhance the RLX brand and attract marketing investment.
• Devise strategic Marketing plans and a broader portfolio approach to maximise the marketing returns across the RLX portfolio and additional income streams from marketing based initiatives.
• Track, monitor and report on ROI for marketing programs and manage Key Accounts to deep relationships and future proof the relationship.
• Collaborate with the site managers, regional managers, and executive staff to explore opportunities for expanding product/service offerings within Key Accounts.

2. Business Development in Livestock Sector:

• Stay abreast of industry trends, market dynamics, and regulatory changes affecting the livestock sector.
• Work closely with the site managers, regional managers, and executive staff to develop strategies for acquiring new customers and increasing market share.
• Support Business activities with effective marketing and communication strategies to promote RLX and advance its strategic initiatives and priorities across social media; web, media, etc
• Establish marketing plans and targets across omnichannel environment with clear asset listings and target audience.
• Provide input and development of establishing effective marketing assets within existing developments and new greenfield developments.

3. Livestock Marketing Strategy:

• Develop and implement comprehensive marketing strategies to promote livestock-related products and services.
• Collaborate with cross-functional teams to create impactful marketing campaigns, considering the unique needs and challenges of the livestock industry.
• Utilise market research to understand evolving customer preferences and drive targeted marketing efforts.

4. Livestock Campaign Management:

• Oversee the planning and execution of marketing campaigns specific to the livestock sector.
• Monitor campaign performance metrics and adjust strategies for optimal results.
• Ensure that marketing materials align with industry standards and resonate with target audiences.

5. Budget Management for Livestock Marketing Initiatives:

• Develop and manage budgets for marketing initiatives, ensuring cost-effectiveness and measurable returns.
• Track and analyse expenditures, providing regular financial updates.

Qualifications:

1. Bachelor's degree in Marketing, Business, or a related field.

2. Proven experience in key account management and Marketing, preferably within the livestock industry.

3. In-depth understanding of marketing principles and strategies.

4. Excellent communication and interpersonal skills, with an ability to connect with various internal and external industry stakeholders.

5. Strategic thinking and the ability to translate market insights into actionable marketing plans.

6. Familiarity with agricultural technologies (CRM tools) and trends impacting the livestock sector.

Benefits:

• Competitive salary and performance-based incentive.
• Opportunities for professional development.
• Contribution to the growth of an industry-leading organisation.

If you are a passionate professional with a strong background in livestock-related marketing and key account management, we encourage you to apply. Join us in advancing the success of the livestock industry and contributing to sustainable agricultural practices.

RLX is an equal opportunity employer. We encourage women, people of Aboriginal and Torres Strait Islander heritage and people of culturally diverse backgrounds to apply.