Marketing Analyst

Mirvac's people are our most valuable asset. We are proud to have built a culture of inclusivity, innovation and collaboration, becoming a place where people genuinely want to work. Two recent accolades to reflect this are:

#1 in AFR BOSS' Best Places to Work in Property, Construction & Transport 2022
#1 Company Globally for Gender Equality in Equileap's 2022 & 2023 Review

We also offer a number of competitive and unique benefits for permanent employees including:

• Flexible Work Arrangements
• $1000 of Mirvac Securities Annually
• Leadership and Professional Development Programs
• Generous Parental & Partner Leave Policy
• Unlimited Volunteer Leave and National Community Day
• Mirvac Pride Committee

Mirvac is an Australian property group with a clearly defined purpose to 'reimagine urban life'. For over 50 years, we've dedicated ourselves to shaping Australia's urban landscape. Our evolution has been significant, growing from a small joint venture to a thriving ASX-listed property group that leads the way in sustainability, innovation, safety and placemaking.

At Mirvac, we know that it's our people, their passion and expertise and the exceptional experiences we create for our audience, that defines us.

Our opportunity
As Marketing Analyst, you will be responsible for in fostering a culture of data-driven decision-making within the Development division. As a subject matter expert, they will enhance the analytical capabilities of sales, marketing, and customer teams, facilitating easier access and deeper analysis of customer and campaign data. Collaborating with digital marketing, operations teams, and our paid media buying agency, the Analyst will consolidate data from various sources, develop intuitive dashboards, and extract actionable insights. By providing greater visibility into Mirvac's sales and marketing performance, the Analyst will empower teams to make informed decisions, ultimately driving improved business outcomes.

This role can be based in any of our offices - Sydney, Melbourne, Brisbane or Perth.

Your responsibilities will include:

• Build and maintain dashboards and data visualisations in Power BI
• Work closely with key stakeholders and SMEs in confirming scope and building out technical requirements
• Partner with the Data team to identify and ingest new data sources into Mirvac's data warehouse and functionality for the Sales & Marketing team
• Analyse and model data from various sources (e.g. CRM, paid media, surveys, email marketing, social media etc.) to deliver actionable insights and recommendations to the business
• Collaborate with cross-functional teams to identify opportunities to improve customer engagement, conversion rates, and repeat purchase
• Create and evaluate methods for gathering data, including surveys, interviews, questionnaires and opinion polls
• Lead the creation of dashboards/visualizations from disparate sources to provide high level insights for key reports such as DLT, ELT and Board papers
• To work closely with Group Customer on Voice of Customer and complaints reporting
• Train key users and SMEs to confidently use Data and Analytics in driving efficiencies and benefits across the company
• Develop and manage relationships with stakeholders to influence and gain support for projects and initiatives
• Assist with effective governance over our customer data and processes
• Problem solve challenges with Digital Marketing and Operations team and SMEs and coordinate business process or system changes with relevant stakeholders
• Communicate any issues or challenges to agreed schedules and deliverables to National Manager, Digital Strategy and discuss possible solutions/options
• Develop robust documentation to capture business requirements, implemented solution, and areas for improvement
• Stay up to date on latest functionalities across the digital sales and marketing platforms and Power BI in particular
• Competency working with SQL and with data warehouses such as Snowflake

Your point of difference

You will have demonstrated Data and Analytics experience including expertise in Visualisation tools (Power BI preferred), Business & marketing intelligence tools (Datorama, Tableau), Web analytics systems (GA4 preferred), Customer Research & Insights, Experience in digital performance preferred.

You will have a strong knowledge of statistical analysis, predictive modelling and data visualization techniques. You will be a problem-solver with the ability to identify and troubleshoot issues.

Naturally, you will have exceptional communication and stakeholder engagement skills; and be able to work collaboratively with others.

All of these attributes are preferred, if you think you may be the right fit for the role please still apply.