Marketing And Communications Officer

Please follow instructions on the Winton Shire Council website: https://www.winton.qld.gov.au/council/employment

 Marketing and Communications Officer

 ED10311

 Economic Development

 Level 4, Queensland Local Government Industry (Stream A) Award 2017 and Winton Shire Council Enterprise Bargain Agreement 2019 as varied ($80,904.72- $85,260.76).

 Full time – Permanent

• Employee Code of Conduct
• Workplace Health & Safety Responsibilities
• Winton Shire Council Drug and Alcohol Policy 

Winton Shire Council’s Mission Statement is:

 “Through meaningful engagement, implement a range of strategies that cater to people from all walks of life, our community needs and aim to enrich our lifestyle and preserve our heritage”.

Winton Shire Council’s Vision is:

 “To grow our community and explore exciting, new and innovative opportunities which will retain existing and attract new people with whom we can share our unique lifestyle and rich heritage”

Accountability:

 The ethical concept associated with responsibility, enforcement, blameworthiness, transparent process, liability, and other terms associated with being answerable for the trust that is bestowed by those whom we serve. 

Effectiveness:

 The idea of carrying out a program or process that is entirely adequate to accomplish the purpose that has been identified as a goal or aspiration. 

Efficiency:

 The concept that in the process of pursuing or effecting any program, procedures, or task where all wastage is minimised. 

Sustainability:

 Is the capacity to maintain a certain process or state indefinitely? When applied in an economic context, a business is sustainable if it has accepted its practices for the use of renewable resources and is accountable for the environmental impact of its activities. 

Meaningful Community Engagement:

 Encompasses the principle of seeking the views and opinions of the Community. This is to be through an effective committee system and public consultation process as part of Council’s decision making methodology. 

Good Governance:

 This describes the process of decision-making and the process by which decisions are implemented (or not implemented), hereby, public institutions conduct public affairs, manage public resources, and guarantee the realisation of human rights. Good governance accomplishes this in a manner essentially free of abuse and corruption and with due regard for the rule of law. 

Ethical and Legal Behaviour: 

 Ethical behaviour is characterised by honesty, fairness, and equity in all interpersonal relationships. Ethical behaviour respects the dignity, diversity and rights of individuals and groups of people. When coupled with legal behaviours there is an expectation that there will be a penalty for conduct that breaches any law statute or regulation.

Reports to:

 Economic Development Manager

Supervision of:

 No supervision applicable

Internal Liaisons

 Economic Development & Tourism Team, liaison with Management, Council Staff and Council Departments as required

External liaisons

 Government agencies, tourism and industry organizations, business operators, media, community groups, other neighbouring Councils, and consultants. Members of the community, residents, and ratepayers.

 The purpose and function of this position is to:

• Work with the Manager of Economic Development and Tourism to develop and implement a comprehensive Experience Winton marketing strategy, ensuring that all Council communications and branding reinforce key organizational objectives. 
• Promote and improve Winton Shire Council’s public image, publicise activities and enhance community understanding of Council’s role, services through effective communications and public relations materials and methods. 
• Implementation of Winton Shire Council and Experience Winton new branding. 
• Promotion of events and assisting the team with internal and external communication projects and campaigns to facilitate positive promotion of Winton’s tourist activities, events, projects, and branding. 
• Management of Winton Shire Council and Experience Winton’s websites, social media platforms and general promotion activities. 
• Assist with the research and production of publications and marketing collateral. 
• Collaborate with the Economic Development team to ensure that all communications are consistently delivered in a professional and punctual manner, strictly adhering to the specified deadlines. 
• Research, write and edit all media releases for the Mayor and CEO.

 Ideally the successful application will have the following experience and skills for this position: 

1. Relevant formal qualifications in marketing, communications, tourism, event management or significant demonstrated experience in a professional public relations role. 
2. Excellent communication skills, both written and verbal, with demonstrated ability to exercise initiative, judgement, confidentiality, tact, and discretion whilst dealing with a broad cross-section of people. 
3. Demonstrated knowledge and understanding of communications in areas such as corporate communications, marketing, advertising, promotions, media, printing, and graphic design. 
4. Experience in project co-ordination, achieving targets with defined timeframe and within budget. 
5. Proven experience in developing and maintaining effective working relationships between internal stakeholders, small business and industry, other levels of government and the community. 
6. Ability to manage multiple tasks effectively with a high degree of flexibility and confidentiality within a changing workplace environment. 
7. High level computer skills including formatting, preparation and graphic design of documents and content using Microsoft Word, Excel, and Publisher and Canva. 
8. Hold and maintain a “C” Class Driver’s Licence with the ability to drive in rural and remote locations. 
9. Hold a current Blue Card

The following requirements and working conditions will be necessary in this role: 

• The Council Employee Code of Conduct applies to this position. 
• Out of hours work during events (i.e., community festivals, ceremonies, and other public celebrations) and travel to trade and tourism activities interstate will be required. 
• Travel within the Shire may be required of this position (Council will supply a vehicle for business use only). 
• Due to the current Qld Health Mandate, proof of current Covid vaccination is a requirement of this position.

 The following key responsibilities may be modified from time to time to ensure the expected outcomes are coordinated with Council’s operational and corporate plans. The key responsibilities of the position are: 

1. Work with the Economic Development Team to develop and implement a marketing strategy, tourism and events activities and initiatives to support the organisations strategic goals and key projects. 
2. Implement social media and digital strategies to inform the community about Council's projects, events, and initiatives, promote and improve Council's reputation and enhance community understanding of Council's role, services, and achievements. 
3. Develop and maintain relationship with key regional and state media outlets and journalists to promote all tourism and industry activity in the Winton Shire. 
4. Management of Winton Shire Council and Experience Winton’s websites, social media platforms and general promotion activities, including creating interesting and effective content. 
5. Produce marketing, promotional collateral and other publications for Council activities and events. 
6. Promote Winton’s visitor experiences and undertake public relations though direct contact with the tourism, travel, and retail industry both locally and externally. 
7. Develop high quality written collateral with compelling content and detail relevant to media press releases, website and social media platforms, Council Newsletters. 
8. Actively seek new tourism and community events and conference opportunities. 
9. Identify and create content and promotional opportunities from the Annual Calendar of Events. 
10. Demonstrated ability to work collaboratively with council staff and other tourism personnel to achieve agreed goals. 
11. Strong organizational and time management skills and be able to work on projects autonomously. 
12. Any other duties as directed by senior staff, relevant to the position.

The applicant’s suitability for this role will be assessed against the following competencies:

 Relevant qualifications or significant experience in marketing, communications, tourism, event management or an appropriate field relevant.

 Demonstrated skills and experience developing and implementing successful Marketing and communication strategies – in areas such as corporate communications, email marketing, and media relations.

 Experience in coordinating events, including budgeting, creating concepts, managing promotions, meeting deadlines, and liaising with stakeholders.

 Demonstrated ability to update, maintain and increase public awareness of the “Experience Winton” or similar products through websites and social media.

 Demonstrated well developed communication skills, both written and oral with the ability to exercise initiative, judgement, confidentiality, tact, and discretion whilst dealing with a broad cross-section of people.

Well-developed computer skills including formatting and preparation of documents using Microsoft Word, Excel, and Publisher.

Ability to work as part of a team and contribute positively towards development and maintenance of a team environment displaying personal attributes that support commitment, passion, energy, drive, initiative, resilience, and respect.

 • The selected applicant will be subject to a criminal history check – undertaken and paid for by Council.

 • The selected applicant will be required to undertake a pre-medical assessment to prove that they are medically fit to carry out the duties and responsibilities of the position with Council covering the cost.

 • This position will be subject to a minimum probationary period of three (3) months. The applicant’s employment will undergo a review at the end of the probationary period and a recommendation will be made to the Chief Executive Officer regarding permanent employment in the position.

 • The selected applicant may be required to provide Winton Shire Council with a recent photograph of the person, at the time of the person’s induction, for the purpose of creating a Winton Shire Council Employee Identity Card. Under (s138A) of the Queensland Local Government Act 2009 the employee has a legal obligation to hand any such identity card/s back to the employer within twenty-one days of termination of employment, unless the employee has a reasonable excuse.

 • In the event of organisational change or restructure, Council may require employees to undertake other positions for which they are qualified and capable of performing.